# Zero-Sugar Recovery Drinks LIFEAID is Now Launching FITAID ZERO and FITAID RX ZERO By Laura McQuarrie | Published 2019-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-sugar-recovery-drinks References: [prnewswire](https://www.prnewswire.com/news-releases/lifeaid-beverage-co-introduces-two-new-performance-driven-products-300849615.html) & [lifeaidbevco](http://www.lifeaidbevco.com/) Based on its signature [FITAID](https://www.trendhunter.com/trends/fitaid-essentials) and FITAID RX recovery blends, [LIFEAID Beverage Co.](https://www.trendhunter.com/trends/focusaid-watermelon-mint) is now introducing two all-new zero-sugar recovery drinks. The sugar-free recovery blends are free from artificial sweeteners and share the benefits of the original beverages, which are packed with Branched-Chain Amino Acids (BCAAs), anti-inflammatory turmeric and natural caffeine from green tea, plus even more functional ingredients. In place of sugar, FITAID ZERO and FITAID [RX ZERO](https://www.trendhunter.com/trends/fitaid-rx-zero) are sweetened only with monk fruit and stevia and are useful for supporting the body after a workout or physical activity. The FITAID RX ZERO especially appeals to those who are looking to get more out of their workouts, as it contains 1,000 mg of creatine for building strength. The popularity of LIFEAID already has the brand's loyal customers eager to try the new products, as over $100,000 in confirmed pre-orders has already been placed. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Sugar-free Functional Beverages:** There is an opportunity to disrupt the beverage industry by introducing more functional drinks that are free from sugar and artificial sweeteners. - **Monk Fruit and Stevia Sweetening:** As people are becoming increasingly health-conscious, there is a trend towards using natural sweeteners such as monk fruit and stevia which presents an opportunity for industries to explore innovative ways of incorporating them in their products. - **Fitness-oriented Recovery Drinks:** The popularity of fitness-oriented brands such as LIFEAID and their new zero-sugar recovery drinks highlight an opportunity for other wellness brands to capitalize on the growing fitness trend with new products that cater to this niche market. ### Industries Being Reshaped - **Functional Beverage Industry:** The functional beverage industry can capitalize on sugar-free blends and incorporate monk fruit and stevia sweetening options in their product offerings. - **Natural Sweetener Industry:** The natural sweetener industry presents an opportunity to develop innovative sweetening options that appeal to health-conscious consumers who want to avoid sugar and artificial sweeteners. - **Fitness and Wellness Industry:** The growing popularity of fitness-oriented recovery blends presents an opportunity for wellness brands to focus on creating products for this segment of the market. ## Related on Trend Hunter - [Ready-to-Drink Creatine Beverages](https://www.trendhunter.com/trends/fitaid-rx-zero.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Functional Refreshment Supplement Ranges](https://www.trendhunter.com/trends/fitaid-essentials.md) - [Sugar-Free Hydration Drinks](https://www.trendhunter.com/trends/flash-iv-caffeine.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Free-From Sports Drinks](https://www.trendhunter.com/trends/gatorade-fit.md) - [Health-Conscious Hydration Drinks](https://www.trendhunter.com/trends/bodyarmor-zero-sugar.md)