# Zero-Sugar Energy Drinks
Lucozade Adds Sherbet Twist in Multiple Packs

By Amy Duong | Written with AI assistance | Published 2026-09-29 | Updated 2026-10-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/zero-sugar-energy-drinks
References: [retailtimes](https://retailtimes.co.uk/suntory-beverage-food-gbi-builds-on-lucozade-energy-performance-with-flavour-and-format-innovation-for-retailers)

![Zero-Sugar Energy Drinks](https://cdn.trendhunterstatic.com/thumbs/638/zero-sugar-energy-drinks.jpeg)

Suntory Beverage & Food GB&I is adding a sherbet-inspired zero-sugar option to Lucozade Energy, giving shoppers a brighter flavor choice with the same energy-drink format. Lucozade Energy Sherbet Twist Zero Sugar is built to bring a refreshing, playful spin to the range while keeping the drink easy to grab on shelf.

The drink is rolling out in 500ml PMP and standard pack, with a 900ml version limited to Tesco at first. Those different pack sizes give the brand a way to meet quick single-serve occasions and larger at-home stock-up shops without changing the core flavor idea.

For retailers, this means more shelf angles from one franchise: nostalgia-led flavor, zero-sugar positioning, and multiple formats in one name. That mix helps energy drinks compete on taste cues as much as on function, which can pull in shoppers who want variety without moving away from the category.

Image Credit: Retail Times