# Low-Calorie Canned Kombuchas Humm Zero is a Shelf-Stable, Zero Sugar Drink with Probiotics By Laura McQuarrie | Published 2020-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-sugar-drink References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4132-new-on-the-shelves) & [hummkombucha](https://hummkombucha.com/) Humm Kombucha is introducing Humm Zero as a low-calorie, zero-sugar drink that comes in a canned format. The shelf-stable kombucha beverages set themselves apart from other varieties of the fermented, probiotic-rich wellness drinks that are sold by the bottle. In place of sugar, the portable Humm Zero cans contain a plant-based sweetener and share the benefits of vitamins and probiotics. For health-conscious consumers, kombucha is a beverage that's appealing as an alternative to sugary fruit juices and carbonated drinks, as it offers a better-for-you formula that's full of fizz and fruity flavor. Humm Zero is offered in refreshing varieties like Blood Orange, Raspberry Lemonade, Ginger Lemonade and Peach Tea, each of which is labeled to emphasize its sugar-free contents. Image Credit: Humm Kombucha ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Canned Kombuchas:** Humm Zero introduces a canned, low-calorie kombucha beverage, offering a convenient and healthier alternative to traditional sugary drinks. - **Zero Sugar Beverages:** Humm Zero's zero-sugar canned kombuchas tap into the growing demand for healthier, sugar-free drink options. - **Plant-based Sweeteners:** Humm Zero's use of plant-based sweeteners in their canned kombuchas showcases the trend towards natural and healthier alternatives for sweetening beverages. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the trend of low-calorie canned kombuchas by developing and marketing their own versions of healthier, sugar-free drinks. - **Health and Wellness Industry:** The health and wellness industry can benefit from the rise of zero-sugar beverages by incorporating these products into their offerings and promoting the benefits of probiotics and vitamins. - **Natural Sweetener Industry:** The natural sweetener industry has an opportunity to expand its market by partnering with beverage companies to provide plant-based sweeteners for the production of low-calorie canned kombuchas. ## Related on Trend Hunter - [Zesty Orange Kombuchas](https://www.trendhunter.com/trends/kombuchas.md) - [Summery No-Sugar Kombuchas](https://www.trendhunter.com/trends/remedy-drinks-kombucha-mango-passion.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Kid-Friendly Kombuchas](https://www.trendhunter.com/trends/kid-friendly-kombucha.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Canned Tea Brand Kombuchas](https://www.trendhunter.com/trends/lipton-kombucha.md)