# Sugar-Free Craft Soda Ranges The Jones Soda Co. Zero Sugar Craft Soda is Arriving in Canada By Michael Hemsworth | Published 2026-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-sugar-craft-soda References: [bevindustry](https://www.bevindustry.com/articles/98526-jones-soda-expands-craft-soda-zero-sugar-lineup-in-canada) & [jonessoda](https://www.jonessoda.com)  The [zero](https://www.trendhunter.com/trends/jones-Jones Soda Co. Zero Sugar Craft Soda range is making its Canadian debut as a premium line of bold refreshments that prioritize artisanal taste with a recipe that responds to consumer demand. The product range draws inspiration from some of the brand's most popular soda varieties and features the Cream Soda, Orange & Cream, Berry Lemonade and Root Beer options, but each without sugar. The sodas are launching with the Show Us Your Aftertaste Face campaign that encourages consumers to share their sugar-free soda aftertaste face as a nod to Jones' lack thereof. CEO Scott Harvey spoke on the Jones Soda Co. Zero Sugar Craft Soda range saying, "These are not simply zero sugar sodas; they are authentic craft sodas delivering the bold, exceptional flavors our fans have come to expect from Jones. Just as importantly, [Jones Zero](https://www.trendhunter.com/trends/craft-cola) gives many longtime fans who have moved away from sugary beverages a reason to come back to the craft soda they remember and love." Image Credit: Jones Soda Co. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 84% | Activity: 90% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sugar-free Craft Beverages:** Premium soda brands are translating indulgent flavor profiles into zero-sugar formats, creating room for taste-led alternatives that retain nostalgia while addressing wellness-driven purchasing habits. - **Aftertaste-free Sweetening:** Improved sweetener systems are reshaping consumer expectations for diet beverages by making sugar reduction feel less like a compromise and more like a premium product feature. - **Nostalgic Wellness Refreshments:** Legacy flavors such as cream soda and root beer are being reformulated for health-conscious audiences, revealing potential in products that merge emotional familiarity with modern nutritional preferences. ### Where This Applies - **Non-alcoholic Beverages:** The category is evolving beyond conventional diet sodas as craft positioning, bold flavors and zero-sugar recipes redefine premium refreshment choices. - **Consumer Packaged Goods:** Better-for-you product extensions are helping established brands reconnect with lapsed customers while expanding shelf appeal across mainstream and specialty retail channels. - **Food and Beverage Marketing:** Participatory campaigns built around taste experience and social sharing are turning product attributes into brand engagement moments that can differentiate crowded beverage launches. ## Related on Trend Hunter - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/irnbru-cherry.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md) - [Cane Sugar Craft Sodas](https://www.trendhunter.com/trends/joes-soda.md) - [Retro-Inspired Caffeinated Soda Ranges](https://www.trendhunter.com/trends/sparkling-ice-caffeine-soda-shoppe.md) - [Free-From Parlor-Inspired Sodas](https://www.trendhunter.com/trends/nixie-sodas.md) - [Bodacious Soda Ranges](https://www.trendhunter.com/trends/tango-zerod.md) - [Sugar-Free Cannabis Sodas](https://www.trendhunter.com/trends/mary-jones-zero-sugar.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Sugar-Free Soda Syrups](https://www.trendhunter.com/trends/jordans-skinny-mixes-soda-collection.md)