# Zero-Sugar Wine Releases Zero State Wines Spotlights Pinot Grigio and Cabernet Merlot By Kalin Ned | Published 2026-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zero-state-wines References: [lcbo](https://www.lcbo.com/en/zero-state-pinot-grigio-vqa-49887?srsltid=AYCX9vLrEP0Rf6hA7kBr4r7rlpDs1WWambTPARgZW4tjoyZfyufDPqSt) & [instagram](https://www.instagram.com/zerostatewines/)  Zero State Wines has launched its inaugural line of mindful wines. The highlights include a Pinot Grigio and a Cabernet Merlot, crafted from locally sourced Niagara Peninsula VQA grapes with [zero grams of sugar](https://www.trendhunter.com/trends/lo-secco-prosecco-doc). Zero State Wines positions these wines as an accessible option for consumers who want to make more [intentional drinking choices](https://www.trendhunter.com/trends/fitvine-free) without sacrificing flavor. The Pinot Grigio is bright and clear with aromas of Bartlett pear, white peach, yellow apple, and citrus, while the Cabernet Merlot offers bold notes of black and red berries, spice, oak, and tobacco leaf. Zero State Wines emphasizes connection, presence, and balance through its product messaging. The wellness-oriented branding strategy reinforces the brand's effort to frame wine as compatible with [active lifestyles](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1). The wines are available at select Ontario grocery stores, certain LCBO locations, and online. Image Credit: Zero State Wines ## Trend Insights (Trend Hunter) - Score: 9.4/10 - Popularity: 83% | Activity: 100% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Zero-sugar Alcohol:** Low- and zero-sugar formulations are reshaping alcoholic beverages by aligning indulgence with wellness-oriented consumption habits. - **Mindful Drinking:** Consumer interest in balance, presence, and moderation is creating space for beverage brands that position alcohol as part of intentional lifestyles. - **Local Premiumization:** Regionally sourced grapes and provenance-based storytelling are elevating accessible wines through authenticity, quality cues, and community relevance. ### Sectors Adopting This - **Wine:** Sugar-conscious product development is opening new competitive territory for wineries seeking health-aware consumers without abandoning traditional flavor profiles. - **Alcoholic Beverages:** Wellness branding across beer, wine, and spirits is broadening category relevance among consumers who want more functional lifestyle alignment. - **Grocery Retail:** Mainstream retail placement for mindful alcohol products is making specialized wellness-positioned beverages more visible and convenient for everyday shoppers. ## Related on Trend Hunter - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Calorie-Light Non-Alcoholic Wines](https://www.trendhunter.com/trends/butterzero.md) - [Celebratory Non-Alcoholic Wine Initiatives](https://www.trendhunter.com/trends/giesen-group.md) - [Premium 0% Sparkling Wines](https://www.trendhunter.com/trends/elton-zero.md) - [Regenerative Vegan Wine Expressions](https://www.trendhunter.com/trends/rewild-wine.md) - [Comedian-Approved Non-Alcoholic Wines](https://www.trendhunter.com/trends/gn-zero-sauvignon-blanc.md) - [Functional Low-Alcohol Wines](https://www.trendhunter.com/trends/bright-state.md) - [Moderation-Minded Wines](https://www.trendhunter.com/trends/laylow.md) - [Sparkling Wine Alternatives](https://www.trendhunter.com/trends/bianco-zero-alcohol.md)