# Zero-Proof Tasting Menu Pairings SHŌ Builds an Eight-Drink Spirit-Free Pairing for Vegan Omakase By Adam Harrie | Written with AI assistance | Published 2026-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-proof-tasting-menu-pairings References: [fsrmagazine](https://www.fsrmagazine.com/industry-news/sho-introduces-eight-drink-zero-proof-pairing-for-plant-based-omakase) & [shosushi](https://shosushi.ca/)  SHŌ is expanding its beverage pairings with an eight-drink, spirit-free menu designed for 'Shōjin,' its plant-based omakase. Built by Bar Director Pepe Pereyra to complement Executive Chef Mari Katsumura's vegan courses, it offers diners a full pairing that follows the pacing of wine service instead of a [standalone mocktail format](https://www.trendhunter.com/trends/zero-proof-lounge). Pereyra builds the pours around Oddbird [nonalcoholic wines](https://www.trendhunter.com/trends/non-alcoholic-spritz), which are vinified before vacuum distillation removes the alcohol. Guests receive them in wine glasses without ice, with a bright Grenache-Syrah-Mourvèdre match for the canapés and a Tempranillo pour with red cabbage shrub and yuzu for the hot somen. An eight-drink zero-proof format turns nonalcoholic service into a structured tasting upsell instead of a single fallback for diners skipping alcohol. Building it from wine with the alcohol removed and kitchen ingredients widens how restaurants can approach [vegan pairings](https://www.trendhunter.com/trends/iconic-tonics-x-the-butchers-daughter), giving the category a closer substitute for classic wine service. Image Credit: FSR magazine ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 67% | Activity: 83% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Zero-proof Pairing Menus:** Structured alcohol-free pairings create premium dining moments that mirror wine service while expanding revenue potential for guests avoiding alcohol. - **Culinary Nonalcoholic Wines:** Dealcoholized wines paired with kitchen-led ingredients are redefining spirit-free beverages as nuanced complements to tasting menus. - **Vegan Omakase Experiences:** Plant-based tasting formats are gaining sophistication through beverage programs that treat vegan dining as a complete luxury experience. ### Who This Affects Most - **Fine Dining:** Restaurants can differentiate premium menus by integrating zero-proof pairings as formal service enhancements rather than substitute mocktails. - **Nonalcoholic Beverages:** The category is moving toward terroir-inspired, menu-compatible formats that support higher-end placement in hospitality settings. - **Plant-based Foodservice:** Vegan restaurants benefit from pairing innovations that elevate perception, increase check averages, and broaden appeal to wellness-minded diners. ## Related on Trend Hunter - [Modern Zero-Proof Spirit Marketplaces](https://www.trendhunter.com/trends/zeroproof-retailer.md) - [Premium Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/even.md) - [Serve-Specific Zero Spirits](https://www.trendhunter.com/trends/serve-specific-zero-spirits.md) - [Wellness-Forward Beverage Programs](https://www.trendhunter.com/trends/princess-cruises-pours.md) - [Premium Zero-Proof Cocktails](https://www.trendhunter.com/trends/medase-cocktails.md) - [Classic-Style Cocktail Menus](https://www.trendhunter.com/trends/classic-style-cocktail-menus.md) - [Zero-Proof Functional Martinis](https://www.trendhunter.com/trends/dry-and-dirty.md) - [Dual-Serve Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/inigo-cocktails.md) - [Alcohol-Free Cocktail Serves](https://www.trendhunter.com/trends/beau-viva.md)