# Zero-Proof Elixirs Do’Mo Zero-Proof Elixirs Combine Nootropics, Botanicals and Nutrients By Laura McQuarrie | Published 2024-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-proof-elixirs References: [bevnet](https://www.bevnet.com/news/2024/new-products-jones-does-prebiotic-pop-7up-drops-throwback-soda-and-ghost-stops-by-cinnabon/) & [drink-domo](http://www.drink-domo.com)  As drinking culture evolves, a new generation of adults wants enjoyable evenings and mornings free from regret, prompting the release of products like Do’Mo Zero-Proof Elixirs. Three flavors are available at launch, (Spicy Watermelon Margarita, Ginger Miso Mule and Scrumptious Berry Bramble) each crafted with 17 functional ingredients, including [natural nootropics, nutrients and botanical extracts](https://www.trendhunter.com/trends/botany-elixirs). In the Do'Mo Proprietary Blend, there are inclusions like Magtein, a patented form of magnesium, L-theanine for inner calm and Cognizin, a patented form of citicoline to support focus, attention and memory. For mindful consumers, the exclusion of certain ingredients is just as crucial as their inclusion. Do’Mo Zero-Proof Elixirs exclude added sugar, natural flavorings, caffeine and all other "junk" to help [sober-curious individuals enjoy Sober October](https://www.trendhunter.com/trends/sentia-spirits), and beyond, without the jitters. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 18% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sober-curious Movement:** Growing interest in alcohol-free beverages highlights a shift towards more health-conscious and mindful consumption habits. - **Functional Ingredients:** Incorporation of nootropics and botanical extracts in beverages underscores a move towards products that offer cognitive and health benefits. - **Personalized Wellness:** Consumers seeking tailored nutrition in their drinks reflect the rising demand for products that cater to individual wellness preferences. ### Sectors Adopting This - **Non-alcoholic Beverages:** The rise of zero-proof elixirs signifies a burgeoning market for sophisticated non-alcoholic alternatives. - **Health and Wellness:** Products blending nootropics, nutrients, and botanicals tap into the expanding health and wellness sector. - **Nutraceuticals:** The use of functional ingredients like Magtein and L-theanine reveals opportunities within the nutraceutical industry. ## Related on Trend Hunter - [Nootropic Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/noot-zero-alcohol-cocktails.md) - [Alcohol-Free Nootropic Drinks](https://www.trendhunter.com/trends/soba-circus.md) - [Functional RTD Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/functional-nonalcoholic-cocktail.md) - [Zero-Proof Mushroom Seltzers](https://www.trendhunter.com/trends/mushroom-seltzers.md) - [Zero-Proof Social Elixirs](https://www.trendhunter.com/trends/swigs.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Feel-Good Non-Alcoholic Spirits](https://www.trendhunter.com/trends/noot.md) - [Non-Alcoholic Nootropic Cocktails](https://www.trendhunter.com/trends/non-alcoholic-nootropic-cocktails.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md)