# Botanically Brewed Canned Cocktails Wild Folk's Zero-Proof Cocktails Take Cues from Foraging By Laura McQuarrie | Published 2023-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-proof-cocktails References: [ellecanada](https://www.ellecanada.com/culture/food-and-drink/the-best-non-alcoholic-drinks-2023) & [drinkwildfolk](https://drinkwildfolk.com/collections/beverages)  [Wild Folk](https://www.trendhunter.com/trends/allnatural-soju-cocktail) specializes in creating ready-to-drink, [botanically brewed](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo), [zero-proof cocktails](https://www.trendhunter.com/trends/dirty-virgin) with locally sourced ingredients. With more people choosing to drink less alcohol or abstain altogether, there is a growing demand for non-alcoholic options that are both sophisticated and flavorful. Botanical cocktails, which feature natural and herbal ingredients, are seen as not just a healthier alternative to alcohol-based cocktails but also a more grown-up version of sugary sodas or juices. Founder, chef and restaurateur Dalia Koren channeled her passion for gardening and foraging into unique varieties like the honey-forward Bee's Knees with herbaceous angelica root, or The Bitter Tongue, an Amaro mixer with a kick that lives up to its name. And Wild Folk’s canned options offer convenience for on-the-go consumers who want a refreshment that’s easy to enjoy anywhere. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 28% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Botanical Cocktails:** The rise of botanical cocktails as a healthier and sophisticated alternative to alcohol-based drinks is creating an opportunity for beverage companies to develop new products and expand their market. - **Non-alcoholic Beverages:** The growing demand for non-alcoholic options that are both sophisticated and flavorful is creating an opportunity for beverage companies to innovate in developing new zero-proof alternatives. - **Convenience:** The demand for convenient and on-the-go options is creating an opportunity for beverage companies to develop canned or bottled versions of non-alcoholic, botanically brewed cocktails. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry has an opportunity to create new, innovative, and health-conscious products to cater to the growing trend of non-alcoholic, botanically brewed cocktails. - **Hospitality Industry:** The hospitality industry can implement botanically brewed, non-alcoholic cocktails in their beverage offerings and cater to guests who want healthier and sophisticated alternatives to alcohol-based drinks. - **Canning Industry:** The canning industry can seize the opportunity to provide sustainable and convenient packaging for the growing demand of botanically brewed, non-alcoholic cocktails for on-the-go consumers. ## Related on Trend Hunter - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Non-Alcoholic Canned Cocktails](https://www.trendhunter.com/trends/wild-tonic-wanderer-series.md) - [Botanical Booze-Free Beverages](https://www.trendhunter.com/trends/bax-botanics.md) - [Garden-Fresh Mocktail Kits](https://www.trendhunter.com/trends/mocktail-kit.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Botanical Alcohol-Free Beverages](https://www.trendhunter.com/trends/nonalcoholic-bold-botanical-drinks.md)