# Alcohol Consumption-Tracking Platforms 'Zero Percent' Helps Users Cut Back or Stop Drinking By Michael Hemsworth | Published 2019-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-percent References: [betalist](https://betalist.com/startups/zeropercent?utm_campaign=startup-66682&utm_medium=atom&utm_source=newsfeed) & [zeropercent.club](https://zeropercent.club/?ref=betalist) The 'Zero Percent' platform is an alcohol-related community that will help those who are seeking to reduce or eliminate alcohol consumption from their daily life. Users can take advantage of a chatbot for tracking their progress towards an [alcohol-free lifestyle](https://www.trendhunter.com/trends/00-reasons-needed), while a timeline functionality will keep individuals motivated by highlighting their streak of not drinking. The community-focused platform connects users together with one another for more encouragement and to provide support when it's needed most. The 'Zero Percent' platform puts a focus on [social accountability](https://www.trendhunter.com/trends/sober-chic), which could help to bolster a person's ability to adopt a sober lifestyle and stick to it. Users can also try their hand at the [100 Dry Days Challenge](https://www.trendhunter.com/trends/athletic-january) that have them win back $100 if they last for the whole period or lose it if they consume alcohol. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Social Accountability:** The 'Zero Percent' platform's focus on social accountability presents an opportunity for disruptive innovation in addiction recovery and support. - **Personalized Tracking:** The use of chatbots and timeline functionality in the 'Zero Percent' platform opens up possibilities for disruptive innovation in tracking and monitoring alcohol consumption. - **Community Support:** The community-focused nature of the 'Zero Percent' platform offers opportunities for disruptive innovation in creating virtual support networks for individuals seeking to reduce or eliminate alcohol consumption. ### Where This Applies - **Health and Wellness:** The 'Zero Percent' platform's alcohol consumption-tracking features have potential for disruptive innovation within the health and wellness industry, specifically in addiction recovery and support. - **Technology:** The integration of chatbots and timeline functionality in the 'Zero Percent' platform opens up possibilities for disruptive innovation in the technology industry, specifically in personalized tracking and monitoring solutions. - **Social Networking:** The community-focused approach of the 'Zero Percent' platform offers opportunities for disruptive innovation within the social networking industry, specifically in creating virtual support networks for individuals seeking to reduce or eliminate alcohol consumption. ## Related on Trend Hunter - [Sobriety Tracking Apps](https://www.trendhunter.com/trends/sobertrack.md) - [Habit-Building Non-Alcoholic Challenges](https://www.trendhunter.com/trends/dryish-january-challenge.md) - [Health-Focused Alcohol-Tracking Apps](https://www.trendhunter.com/trends/alcoholtracking-app.md) - [Mindful Drinking Trackers](https://www.trendhunter.com/trends/pour-decision.md) - [Sober-Curious Community Apps](https://www.trendhunter.com/trends/rethink-with-tempest.md) - [Supportive Sobriety Apps](https://www.trendhunter.com/trends/sobriety-journey.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Curated Alcohol-Free Alternatives](https://www.trendhunter.com/trends/house-of-00.md) - [Habit Support Apps](https://www.trendhunter.com/trends/quitally.md)