# Time-Eschewing Clocks The 'Zero Noon' Clock Tells Time Based on Stats By Alexander Lam | Published 2013-06-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zero-noon References: [psfk](http://www.psfk.com/2013/06/internet-statistics-clock.html) & [lozano-hemmer](http://www.lozano-hemmer.com/zero_noon.php) Instead of measuring time with minutes, Rafael Lozano-Hemmer created the Zero Noon clock in order to base time on the human experience. Throughout the day, Lozano-Hemmer's clock ticks in unison with various metrics. Each setting on the Zero Noon allows users to use a different statistic. Some of the more interesting ones include the number of spam emails sent, the number of beers drunk in America and the number of heartbeats. Just like [a real clock](https://www.trendhunter.com/trends/taoclock), each new day resets the count to zero. At noon, the clock starts counting all over again. Lozano-Hemmer created the clock by tapping into various publicly available data sources. The Zero Noon gets its data from the government, various financial institutions and other data-collecting entities. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Data-driven Time Measurements:** Opportunity for creating innovative clocks that measure time based on different metrics and data sources. - **Personalized Timekeeping:** Potential for developing clocks that allow users to customize time measurements based on individual preferences. - **Interactive Time Experience:** Possibility of designing clocks that engage users by displaying real-time statistics and metrics. ### Sectors Adopting This - **Consumer Electronics:** Disruptive innovation opportunity to create smart clocks that integrate data sources for personalized timekeeping. - **Data Analytics:** Potential for leveraging public data sources to develop innovative clock technologies and data-driven insights. - **Advertising and Marketing:** Opportunity to utilize real-time metrics from various sources for interactive clock displays in promotional campaigns. ## Related on Trend Hunter - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Snowglobe-Inspired Dynamic Clocks](https://www.trendhunter.com/trends/time-to-snow.md) - [Subtle Lifestyle-Changing Clocks](https://www.trendhunter.com/trends/superlocal-clock.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Elegant Linear Clocks](https://www.trendhunter.com/trends/linear-clockworks.md) - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md)