# Foliage Fashion Tees The Zero Footprint Shirts: Leaf Series Makes an Extremely Leafy Statement By Meghan Young | Published 2010-11-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/zero-footprint-shirts References: [cribcandy](http://cribcandy.com/home/new/dave-rittinger-zero-footprint-shirts-leaf-series/70334/) & [daverittinger](http://www.daverittinger.com/) Wearing one of the t-shirts from the Zero Footprint Shirts: Leaf Series is definitely one way to make a [fashion statement](https://www.trendhunter.com/trends/de-la-soul-x-levis). Created by Brooklyn-based designer and artist Dave Rittinger, the Zero Footprint Shirts: Leaf Series features tees made out of [different colored leaves](https://www.trendhunter.com/trends/nonhuman-life). Not only does this series demonstrate [environmental consciousness](https://www.trendhunter.com/trends/regeneration-nation), it also shows that extremes are not always the most practical way of embracing a cause. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-fashion:** This trend offers disruptive innovation opportunities to create sustainable fashion items that are eco-friendly and promote environmental consciousness. - **Natural Materials:** The use of natural materials like leaves in fashion products presents an opportunity for disruptive innovation in sustainable textiles and unique clothing designs. - **Statement Fashion:** The rise of statement fashion allows for disruptive innovation in creating bold and attention-grabbing clothing items, like tees made from unconventional materials. ### Where This Applies - **Fashion Design:** The fashion design industry can explore disruptive innovation by incorporating natural materials and eco-friendly practices in their products, such as using leaves in clothing. - **Eco-textiles:** The eco-textiles industry can seize disruptive innovation opportunities by researching and developing new manufacturing processes that enable the use of natural materials, like leaves, in textile production. - **Sustainability Consulting:** The sustainability consulting industry can provide disruptive innovation solutions to fashion brands interested in creating eco-friendly clothing lines, such as advising on the use of natural materials and promoting environmental consciousness. ## Related on Trend Hunter - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)