# Rewarding Eco Rideshares Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle By Laura McQuarrie | Published 2015-08-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/zero-emission-vehicle References: [adsoftheworld](http://adsoftheworld.com/media/ambient/uber_renault_romania_ecofriendly_rides) & [newsroom.uber](http://newsroom.uber.com/romania/ro/2015/06/uber-renault-zoe-gratuit-bucuresti/) In honor of International Environment Day this year, [Uber](https://www.trendhunter.com/trends/zoomo-and-uber-eats) teamed up with [Renault Romania](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault) to show off the Renault Zoe as an all-electric zero-emission vehicle. Beyond just giving people the chance to ride in a super sustainable car for a short time, the brand partners took it a step further by having radio announcements name the car's passengers as the 'Eco Person of the Year.' Since it has been found that [Millennials](https://www.trendhunter.com/trends/windows-of-selfcare) crave both recognition and rewards, this inventive campaign manages to provide both to those who make a meaningful decision for the environment. In order to remind these rideshare customers of the impact they made, each received a diploma printed on seed paper that could be planted in order to keep their Earth-saving eco-friendly activities going. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Ridesharing:** Developing platforms and partnerships that promote zero-emission vehicles and sustainable transportation options. - **Recognition and Rewards:** Creating innovative campaigns that offer recognition and rewards to environmentally conscious consumers. - **Eco-friendly Reminders:** Utilizing tangible reminders, such as seed paper diplomas, to reinforce and encourage ongoing eco-friendly behaviors. ### Sectors Adopting This - **Ridesharing:** Integrating more zero-emission vehicles into ridesharing fleets and promoting their use. - **Marketing and Advertising:** Designing campaigns that combine recognition and rewards to incentivize environmentally friendly actions. - **Sustainable Products and Materials:** Developing eco-friendly materials, such as seed paper, for printing diplomas and other promotional items. ## Related on Trend Hunter - [Emissions-Free Meal Deliveries](https://www.trendhunter.com/trends/zoomo-and-uber-eats.md) - [Electric Ride Share Apps](https://www.trendhunter.com/trends/comfort-electric.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Kenyan E-Bike Programs](https://www.trendhunter.com/trends/electric-boda.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Eid-Focused Rideshare Promotions](https://www.trendhunter.com/trends/double-cashback.md) - [Belize-Based Sustainable Transportation](https://www.trendhunter.com/trends/eride-taxi.md) - [Rideshare-Targeted Electric Vehicles](https://www.trendhunter.com/trends/arrival-car.md) - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md)