# Zero-Emission Sailboats Café William Invested in a Sustainable Way to Transport Its Coffee Beans By Laura McQuarrie | Published 2021-11-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/zero-emission-sailboat References: [newswire](https://www.newswire.ca/news-releases/cafe-william-revolutionizes-its-industry-and-invests-in-a-zero-emission-sailboat-to-transport-its-coffee-beans-894541975.html) & [cafewilliamspartivento](http://cafewilliamspartivento.com)  [Café William](https://www.trendhunter.com/trends/sailing-cargo-ship) is supporting the future of coffee in a sustainable way by investing in the first zero-emission sailing cargo ship to transport its coffee beans from South America to its roasting plant in Sherbrooke. "When it goes into operation in 2023, it will be the world's largest active, clean ocean freight vessel," says Danielle Doggett, Founder and Chief Executive Officer of SAILCARGO. Since coffee trees only grow in certain climates, coffee beans are transported at great lengths around the world. With this transport project, Café William is committed to [reducing its carbon footprint](https://www.trendhunter.com/trends/birds-eye-shipping-trucks) thanks to a wind-powered sailing cargo ship. Ultimately, the Quebec roaster and producer of [organic and fair trade coffees](https://www.trendhunter.com/trends/westrock-coffee-company) aims to rethink the future of coffee with a fully zero-emission coffee. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 3% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### What's Driving This Trend - **Zero-emission Sailing Cargo Ships:** Using zero-emission sailing cargo ships for transporting goods is a disruptive innovation opportunity for sustainable and green logistics. - **Green Coffee Production:** The concept of green coffee production, using sustainable transportation and farming practices, is a disruptive innovation opportunity for environmentally conscious coffee brands. - **Renewable Energy Shipping:** Renewable energy shipping that utilizes wind, solar or other forms of sustainable fuel is a disruptive innovation opportunity for reducing emissions in the logistics and transportation industry ### Who This Affects Most - **Sustainable Shipping Industry:** The sustainable shipping industry that offers low-to-zero emission cargo transportation is a disruptive innovation opportunity for a greener future. - **Eco-friendly Coffee Industry:** The eco-friendly coffee industry that adopts green transportation and farming practices is a disruptive innovation opportunity for a sustainable coffee production from bean to cup. - **Zero-emission Logistics and Transportation:** The zero-emission logistics and transportation industry that leverages renewable energy sources is a disruptive innovation opportunity for reducing carbon footprint in the supply chain. ## Related on Trend Hunter - [Inaugural Coffee Bean Voyages](https://www.trendhunter.com/trends/sailing-cargo-ship.md) - [Electric Shipping Vessel Partnerships](https://www.trendhunter.com/trends/cargill-and-kotug.md) - [Bean-Free Coffee Alternatives](https://www.trendhunter.com/trends/beanfree-coffee.md) - [Wind-Powered Cargo Ships](https://www.trendhunter.com/trends/windpowered-cargo-ship.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Eco-Friendly Cafe Vehicles](https://www.trendhunter.com/trends/solarpowered-coffee-truck.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Premium In-Flight Coffee Experiences](https://www.trendhunter.com/trends/inflight-coffee-experience.md)