# Frozen Eggless Scrambles The Zero Egg Scoopable Scramble is the First of Its Kind By Laura McQuarrie | Published 2022-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-egg-scoopable-scramble References: [prnewswire](https://www.prnewswire.com/news-releases/zero-egg-introduces-the-first-ready-to-eat-plant-based-scrambled-egg-301633116.html) & [zeroegg](https://zeroegg.com/)  The newly announced Zero Egg Scoopable Scramble by food-tech start-up Zero Egg is the world's first ready-to-eat [frozen plant-based scrambled egg](https://www.trendhunter.com/trends/instant-scrambled-eggs) and it's on a mission to make [plant-based eggs](https://www.trendhunter.com/trends/plant-based-eggs) more accessible to the mainstream. Cutting-edge technology made it possible for Zero Egg to develop an eggless scramble that rivals the taste and texture of conventional eggs. This chef-ready product is poised to disrupt the foodservice and manufacturing industries. Zero Egg reports "The Grey Dog, with 5 locations throughout New York City, has seen incredible success since adding Zero Egg to their menu. The Grey Dog's [plant-based Zero Egg Breakfast Burrito](https://www.trendhunter.com/trends/just-egg-scramble) is the #3 best-selling breakfast item across all of their locations – that includes ordinary egg dishes as well." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 28% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Frozen Plant-based Foods:** The development of the Zero Egg Scoopable Scramble shows a trend towards frozen plant-based food products that are ready-to-eat. - **Eggless Alternatives:** The success of the Zero Egg Breakfast Burrito signals a trend towards eggless alternatives to traditional egg dishes in the foodservice industry. - **Cutting-edge Food Technology:** The use of cutting-edge technology to create a plant-based scramble with the taste and texture of conventional eggs highlights a trend towards innovative food technology in the manufacturing industry. ### Sectors Adopting This - **Foodservice:** Foodservice businesses can disrupt the market by introducing more plant-based eggless options like the Zero Egg Breakfast Burrito. - **Manufacturing:** Manufacturing businesses can capitalize on the trend towards plant-based foods with innovative technologies like the ones used by Zero Egg to create their scramble. - **Grocery and Retail:** Retailers can seize the opportunity to sell ready-to-eat plant-based options like the Zero Egg Scoopable Scramble in the frozen foods aisle to meet the growing demand for vegan and vegetarian products. ## Related on Trend Hunter - [Frozen Eggless Meals](https://www.trendhunter.com/trends/eggless-meal.md) - [Microwavable Vegan Eggs](https://www.trendhunter.com/trends/no-egg-egg.md) - [Nutritious Cell-Based Scrambles](https://www.trendhunter.com/trends/performance-scramble.md) - [Ready-to-Eat Vegan Egg Scramble](https://www.trendhunter.com/trends/vegan-egg-scramble.md) - [Hen-Free Liquid Eggs](https://www.trendhunter.com/trends/every-egg.md) - [Runny Vegan Eggs](https://www.trendhunter.com/trends/runny-plant-based-eggs.md) - [Homestyle Egg-Free Scrambles](https://www.trendhunter.com/trends/amys-kitchen-frozen-breakfast.md) - [Plant-Based Egg Patties](https://www.trendhunter.com/trends/simply-eggless.md) - [Plant-Based Egg Patties](https://www.trendhunter.com/trends/the-patty-one-by-yo-egg.md)