# Insightful Beauty Newsletters Zero Distance by e.l.f. Beauty is a New, Free Substack By Laura McQuarrie | Published 2026-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zero-distance-elf-beauty References: [linkedin](https://www.linkedin.com/posts/e-l-f-beauty_zero-distance-isnt-just-a-phrase-at-elf-activity-7414410436252581888-5C3) & [elfbeauty.substack](https://elfbeauty.substack.com/)  Zero Distance is a new, free Substack from e.l.f. [Beauty](https://www.trendhunter.com/trends/art-basel-miami-beach) that offers insights, behind-the-scenes brand content, and real conversations with product developers and Chairman and CEO Tarang Amin. On [LinkedIn](https://www.trendhunter.com/trends/corporate-pizza-party), e.l.f. Beauty shared, "Zero Distance isn’t just a phrase at e.l.f. Beauty. It’s a promise: to create a space where the walls between brand and community disappear." By subscribing to the Substack, fans can expect what they've been asking for from the brand: behind-the-scenes content, behind-the-scenes of our campaigns, and more. Already, Zero Distance offers up a story on Katherine Legge’s Fearless Era, centered on the trailblazing British racing driver who entered multiple NASCAR Cup Series and NASCAR Xfinity Series Races in an e.l.f.-sponsored car in 2025. ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 90% | Activity: 96% | Freshness: 60% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Content Subscriptions:** Companies are increasingly using platforms like Substack to deliver exclusive content, blurring the lines between brand communication and direct consumer engagement. - **Community-driven Marketing:** Brands are prioritizing transparency and interaction with their audience, fostering a sense of community that enhances loyalty and customer experience. - **Collaborative Storytelling:** Businesses are collaborating with influencers and notable figures to create engaging narratives that resonate with consumers and reinforce brand identity. ### Where This Applies - **Beauty Industry:** The beauty sector is harnessing digital platforms to provide personalized, interactive experiences that strengthen customer relationships and brand affinity. - **Digital Publishing:** The rise of branded newsletters highlights transformative opportunities for digital publishing platforms to become key channels for content-driven marketing. - **Sports Sponsorship:** Sponsorship of sports figures by beauty brands showcases a growing trend in cross-industry collaborations that merge lifestyle branding with dynamic, high-visibility events. ## Related on Trend Hunter - [All-Day Lip Liners](https://www.trendhunter.com/trends/quickliner-for-lips.md) - [Science-Led Teen Skincare](https://www.trendhunter.com/trends/indu-teen-skincare.md) - [Inclusive Beauty Games](https://www.trendhunter.com/trends/elf-beauty-glow-up.md) - [Tech-Driven Beauty Mirrors](https://www.trendhunter.com/trends/swan-beauty-mirror.md) - [Unhoused Individuals-Supporting Initiatives](https://www.trendhunter.com/trends/beauty-2-the-streetz.md) - [Customizable Gloss Bottles](https://www.trendhunter.com/trends/self-made-bottle.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [Brightening Under-Eye Creams](https://www.trendhunter.com/trends/molly-sims-1.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md)