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# Assvertising Denim
Zero Degree Slim Fit Jeans Imprint Your Skin

By Ayman | Published 2009-05-19 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/zero-degree-slim-fit-jeans-ad
References: [scaryideas](http://www.scaryideas.com/content/11083/) & [bestadsontv](http://www.bestadsontv.com/print_details.php?id=21770)

These Zero Degree Jeans ads effectively use assvertising to promote their [Slim Fit women's denim](https://www.trendhunter.com/trends/torrid-jeans-for-life) design.

The ads show how the contents of the back pockets (keys, mobile phone) have left an imprint on the ass cheeks of the female wearing the extremely tight [slim fit jeans](https://www.trendhunter.com/trends/yoga-jeans-2025).

The ads were created by Euro RSCG, South Africa.

**Implications** - The idea that sex sells has been prevalent in advertising for a very long time. The reason this idea exists is the fact that people are drawn to other people, whether that be in real life or on a [giant billboard](https://www.trendhunter.com/trends/deodorant-billboard). Advertisers that use explicit images in their ads are going to gain a lot of attention because people can't help but look.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 85% | Activity: 84% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Assvertising:** Exploit body parts to catch public eye for advertising campaigns.
- **Imprint Jeans:** Design apparel incorporating technology to imprint designs on human skin.
- **Sex Sells:** Use of suggestive and sexualized images to boost brand's marketing campaigns.

### Industries Being Reshaped

- **Fashion:** Integrate innovative technologies and designs to promote brand through suggestive ad campaigns.
- **Beauty:** Incorporate technology to develop products that enhance the appearance of body parts, such as imprinting makeup on skin.
- **Marketing:** Encourage creativity and exploration of provocative advertising strategies to increase brand visibility.

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- [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md)
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- [Cheese-Inspired Fashion Statements](https://www.trendhunter.com/trends/cheese-pocket-jeans.md)
