# Ghostly Dog-Themed Cereals Funko's New Zero Cereal is Inspired by the 'Nightmare Before Christmas' By Katherine Pendrill | Published 2019-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-cereal References: [bustle](https://www.bustle.com/p/zero-the-dog-cereal-from-the-nightmare-before-christmas-is-here-19217709) & [dogoday](https://dogoday.com/2019/10/13/funko-nightmare-christmas-cereal-zero/) The true standout of the 'Nightmare Before Christmas' has always been Zero the dog, and now the ghostly pup is getting his due in the form of [Funko's](https://www.trendhunter.com/trends/kinder-dc-and-funko) new Zero cereal. Though it might seem like an unlikely pairing, the new cereal is perfect for chilly October mornings. The new Zero cereal is the work of Funko, which is the company behind the iconic Funko POP! vinyl collectibles. The spooky cereal is a homage to the [ghostly dog](https://www.trendhunter.com/trends/bluey-cereal) from Tim Burton's classic Halloween movie, 'Nightmare Before Christmas.' To celebrate Zero, the cereal features [ghost-white multigrain O's](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms) that resemble tiny powdered donuts. The cereal also comes with a tiny Funko Pocket Pop figure of Zero, so fans can enjoy a bowl of Zero cereal with the faithful ghost pooch by their side. Image Credit: *Funko.* ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ghostly Dog-themed Cereals:** Disruptive innovation opportunity: Creating cereals inspired by popular characters and movies to cater to niche markets and attract collectors. - **Iconic Funko POP! Vinyl Collectibles:** Disruptive innovation opportunity: Expanding the Funko brand by collaborating with popular movies and franchises to create unique collectibles and merchandise. - **Multigrain O's Resembling Powdered Donuts:** Disruptive innovation opportunity: Introducing unconventional cereal shapes and textures to enhance the eating experience and appeal to adventurous consumers. ### Sectors Adopting This - **Collectibles and Merchandise:** Disruptive innovation opportunity: Partnering with popular brands to create limited edition collectibles that target niche markets and foster fan engagement. - **Movie and Entertainment:** Disruptive innovation opportunity: Collaborating with movie studios to create unique food products and themed merchandise based on popular characters and franchises. - **Food and Beverage:** Disruptive innovation opportunity: Experimenting with unconventional flavors and shapes in cereal products to attract adventurous consumers and create buzz around new releases. ## Related on Trend Hunter - [Witchy Movie-Themed Cereals](https://www.trendhunter.com/trends/hocus-pocus-2-cereal.md) - [Cinematic Candy Cases](https://www.trendhunter.com/trends/character-candy-cases.md) - [Chromatic Halloween-Themed Cereals](https://www.trendhunter.com/trends/rice-krispies-shocking-orange-colored-cereal.md) - [Eerie Limited-Edition Cereals](https://www.trendhunter.com/trends/halloween-oreo-puffs-cereal.md) - [Monstrous Sci-Fi Cereals](https://www.trendhunter.com/trends/demogorgon-crunch.md) - [Fuzzy Cereal Boxes](https://www.trendhunter.com/trends/general-mills-x-jim-henson-company.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Fruity Halloween Cereals](https://www.trendhunter.com/trends/halloween-fruity-pebbles.md) - [Dark-Comedy Inspired Cereals](https://www.trendhunter.com/trends/wednesday-cereal.md)