# Alternative Zero-Calorie Sweeteners Wholesome Allulose Tastes and Bakes Just Like Sugar By Laura McQuarrie | Published 2019-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-calorie-sweetener References: [prnewswire](https://www.prnewswire.com/news-releases/wholesome-introduces-allulose-a-revolutionary-new-way-to-sweeten-300947750.html) & [wholesomesweet](http://wholesomesweet.com/product/allulose-granulated-wholesome/) Wholesome Allulose is a new [zero-calorie sweetener](https://www.trendhunter.com/trends/sweet-freedom-glp-1) from Wholesome Sweeteners that performs and tastes like sugar but has [no net carbohydrates](https://www.trendhunter.com/trends/snickerdoodle-smartcookie) or glycemic impact. The better-for-you sweetener is not just appealing for those who are interested in reducing their sugar or caloric intake but also those who are following specialty diets, as Wholesome Allulose is Keto Certified, gluten-free and vegan. The product is available in granulated and liquid form and has the potential to be used in a variety of food and beverages, especially as it [dissolves and bakes well](https://www.trendhunter.com/trends/ultrafine-sugar). Wholesome Allulose is said to be "75% as sweet as sugar" and doesn't have a strong, lingering or bitter aftertaste like many other kinds of sugar replacements or substitutes on the market. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Zero-calorie Sweeteners:** Opportunity to disrupt the sugar and sweetener industry by offering a healthier alternative without compromising taste. - **Specialty Diets:** Potential to tap into the growing market of consumers following specialty diets by offering a sweetener that is Keto Certified, gluten-free, and vegan. - **Alternative Baking Ingredients:** Innovation opportunity to provide a versatile sweetener that dissolves and bakes well, catering to the needs of bakers and food manufacturers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from incorporating the zero-calorie sweetener into their products, creating healthier options for consumers. - **Health and Wellness:** Opportunity for the health and wellness industry to offer a sugar substitute that aligns with consumers' goals of reducing sugar and caloric intake. - **Specialty Food Products:** The specialty food industry can capitalize on the demand for alternative sweeteners by incorporating Wholesome Allulose into specialty diet-friendly products. ## Related on Trend Hunter - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Allulose Production Expansions](https://www.trendhunter.com/trends/allulose.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Free-From Liquid Sweeteners](https://www.trendhunter.com/trends/zerup.md) - [Low-Calorie Alternative Sweeteners](https://www.trendhunter.com/trends/sucralose-sweetener.md) - [Sustainably Sweetened Chocolates](https://www.trendhunter.com/trends/ketofriendly-chocolate.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md)