# Zero-Calorie Energy Drinks MATI's Sparkling Zero-Calorie Drinks Deliver a Boost with Guayusa By Laura McQuarrie | Published 2019-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-calorie-drink References: [bevnet](https://www.bevnet.com/news/2019/gallery-februarys-new-products-expo-west-preview#pic-8) & [drinkmati](https://www.drinkmati.com/collections/shop-all) Organic energy drink brand [MATI](https://www.trendhunter.com/trends/fishless-fillets) recently introduced a trio of [zero-calorie drinks in canned formats](https://www.trendhunter.com/trends/citrus-freeze) that boast a refreshing combination of fruit juice, sparkling water and brewed guayusa. [Guayusa](https://www.trendhunter.com/trends/guru-guayusa-tropical-punch) is a naturally caffeinated Amazonian herb and unlike coffee or conventional energy drinks, it helps to support the body with balanced energy and without causing jitters or crashes. The simple, calorie-free beverages are packed with antioxidants for health and help to support a clear, focused mind. These drinks by MATI without added sugar or sweeteners are available in flavors like Raspberry Mint, Lemon Ginger and Grapefruit. While many consumers are now seeking out no-sugar-added beverages as better-for-you choices in their daily lives, these three drinks from MATI set itself apart by being bolstered by other health benefits and responsibly sourced ingredients. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Zero-calorie Beverages:** Creating beverages with no calories or added sugar to cater to health-conscious consumers. - **Guayusa as an Energy Source:** Exploring the use of guayusa as an alternative to coffee or conventional energy drinks for a balanced energy boost. - **Functional Refreshments:** Developing drinks that combine natural ingredients to provide health benefits and support mental clarity. ### Who This Affects Most - **Organic Beverage Industry:** Opportunity to capitalize on the growing demand for organic and healthier drink options. - **Caffeine Beverage Industry:** Innovating within the caffeine beverage market by introducing guayusa as a unique energy source. - **Alternative Energy Drink Industry:** Meeting the needs of consumers looking for energy drinks without jitters or crashes by offering alternative ingredients like guayusa. ## Related on Trend Hunter - [Naturally Energizing Drinks](https://www.trendhunter.com/trends/go-mate-drinks.md) - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Organic Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/machu-picchu-energy.md) - [Free-From Energizing Beverages](https://www.trendhunter.com/trends/angry-angel-drinks.md) - [Sparkling Tea Blend Beverages](https://www.trendhunter.com/trends/marquis.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md)