# Calorie-Free Chocolates Cravings is a Zero Calorie Chocolate Created by Ian Goldfarb By Megan Facciuolo | Published 2014-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-calorie-chocolate References: [foodbeast](http://www.foodbeast.com/2014/06/03/zero-calorie-chocolate/) & [kickstarter](https://www.kickstarter.com/projects/2077077993/cravings-the-zero-calorie-chocolate) Women's dreams are about to come true, because they can not eat [zero calorie chocolate](https://www.trendhunter.com/trends/caloriefree-dessert-sauces). They can satisfy their chocolate cravings, feed their sweet tooth and indulge whenever they want without the guilt that usually follows consuming a high-fat and high-calorie bar of chocolate. Ian Goldfarb came up with a way to eat chocolatey treats without the added calorie intake. His product, which is now on [Kickstarter](https://www.trendhunter.com/trends/nustack), essentially works like [Listerine Strips](https://www.trendhunter.com/trends/flavor-intensity-range), but instead of boasting a minty flavor, they taste exactly like chocolate. He relates his product, aptly called Cravings, to Willy Wonka's chewing gum that tastes like a three-course meal. Both can mimic foods and satisfy cravings without actual consumption. They are perfect for any chocolate-lovers, dieters or health and nutrition-enthusiasts. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Zero Calorie Treats:** The trend of calorie-free chocolates presents an opportunity for the development of innovative and guilt-free dessert options. - **Mimicking Flavors:** The trend of creating foods that mimic the flavors of indulgent treats without the actual consumption opens up disruptive innovation opportunities in the food industry. - **Healthy Indulgences:** The trend of satisfying cravings without compromising on health provides opportunities for creating nutritious alternatives to traditional indulgences. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry can explore the creation of more zero-calorie or low-calorie dessert options to cater to health-conscious consumers. - **Confectionery:** The confectionery industry has the potential to disrupt the market by developing innovative chocolate alternatives that offer guilt-free indulgence. - **Health and Wellness:** The health and wellness industry can tap into the trend of mimicking flavors to create products that satisfy cravings without compromising on nutritional value. ## Related on Trend Hunter - [Low-Calorie Chocolate Bars](https://www.trendhunter.com/trends/lowestcalorie-chocolate-bar.md) - [Low-Sugar Chocolate Bites](https://www.trendhunter.com/trends/whims.md) - [Low-Carb Ketogenic Chocolates](https://www.trendhunter.com/trends/ketogenic-chocolate.md) - [Organic Sugar-Free Chocolates](https://www.trendhunter.com/trends/yummy-zero-sugar.md) - [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md) - [Sugar-Free Keto Chocolates](https://www.trendhunter.com/trends/chocolate-orange-squares.md) - [Low-Sugar Chocolate Snacks](https://www.trendhunter.com/trends/dark-milk-chocolate-toffee-almond-sea-salt-snaps.md) - [Low-Sugar Vegan Chocolates](https://www.trendhunter.com/trends/low-sugar-vegan-chocolates.md) - [Craving Control Chewing Gums](https://www.trendhunter.com/trends/tasteless-by-clooudie.md)