# Low-Calorie Zero-ABV Spirits New London Light Has Just Three Calories Per 100ml By Laura McQuarrie | Published 2020-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-abv-spirit References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/09/salcombe-distilling-co-launches-zero-abv-spirit/) & [salcombegin](https://www.salcombegin.com/shop/new-london-light) New London Light is a new [zero-ABV spirit](https://www.trendhunter.com/trends/alcoholfree-gin) from [Salcombe Distilling Co.](https://www.trendhunter.com/trends/new-london-light) that brings its expertise to making award-winning gins to the non-alcoholic category. The product is made with familiar ingredients like juniper berries, ginger, habenero capsicum and other botanicals, which were specifically chosen for their flavor and health benefits. The [non-alcoholic spirit](https://www.trendhunter.com/trends/citadelle-00) comes in at just three calories per each 100ml serving and it shares aromatic notes of citrus, cardamom, rosemary and sage that are well-balanced and complementary to one another. Salcombe Distilling Co. recommends pairing the product with light tonic water and finishing it with a slice of orange and a sage leaf. As Salcombe Distilling Co.'s founder Howard Davies points out, "The tide is turning. The hunt for premium non-alcoholic ‘spirits’ is gathering speed, especially amongst those who demand quality and clarity." Image Credit: Salcombe Distilling Co. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Zero-abv Spirits:** Opportunity for creating innovative non-alcoholic spirits that cater to health-conscious consumers. - **Low-calorie Beverages:** Potential for developing low-calorie drinks that provide flavorful alternatives to traditional alcoholic beverages. - **Premium Non-alcoholic Market:** Growing demand for high-quality non-alcoholic options presents a chance to disrupt the beverage industry. ### Industries Being Reshaped - **Beverage Manufacturing:** Possibility for beverage companies to expand their offerings with low-calorie, zero-ABV spirits. - **Health Food Industry:** Opportunity for health food companies to incorporate ingredients like juniper berries, ginger, and botanicals in their products. - **Hospitality and Mixology:** Innovative cocktails and non-alcoholic drink options can enhance the hospitality experience and bar menus. ## Related on Trend Hunter - [Low-Alcohol Spirit Ranges](https://www.trendhunter.com/trends/light-spirits.md) - [Seaside Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/new-london-light.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md)