# Oxford-Style Footwear Series Cole Haan Introduces the New Supportive ZERØGRAND Collection By Amy Duong | Published 2018-08-17 | Updated 2018-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zergrand References: [highsnobiety](https://www.highsnobiety.com/p/cole-haan-3-zerogrand-release-date-price-info) & [colehaan](https://www.colehaan.com/mens-whats-new-new-shoes) Cole Haan recently released its latest collection of ZERØGRAND shoes, focusing on the anatomical aspect of each wearer and infusing technology to recognize it. It also delivers lightweight elements, flexibility, and cushioning to exude the ultimate sense of comfort. The silhouettes in the new ZERØGRAND collection boast a perfect fusion of both contemporary sensibilities and classic design. There is also a selection of colorway option for both men and women including black, brown, blue, gray, and even a bright yellow. The [Fuse Oxford](https://www.trendhunter.com/trends/1461-3eye-shoe) sees a blended nylon and textile upper finish, the [Chukka](https://www.trendhunter.com/trends/crockett-jones2) and Wingtip Oxford feature high-quality leather materials. Additionally, the label's [Grand](https://www.trendhunter.com/trends/grand-ss26).ØS tech is incorporated into the forefoot, the heel, and the midfoot of all footwear offerings to deliver both supportive elements and flexibility. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 92% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Anatomically Infused Footwear:** Companies can incorporate anatomical technology into their products to provide customized support and comfort to each individual wearer. - **Fusion Design:** By combining both contemporary and classic design elements, companies can create innovative, timeless products. - **Lightweight and Flexible Materials:** Incorporating lightweight and flexible materials into footwear can create a product that is both comfortable and functional for everyday wear. ### Where This Applies - **Footwear Industry:** Footwear companies can incorporate supportive and comfortable elements into their designs to meet the growing demand for comfortable and customizable footwear. - **Fashion Industry:** The fusion of different design elements can disrupt the fashion industry and create innovative, timeless products that appeal to a wider audience. - **Technology Industry:** Incorporating technology, such as anatomical sensors, into footwear can provide a new market opportunity for the technology sector to collaborate with the fashion industry. ## Related on Trend Hunter - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Modern Sophisticated Footwear Collections](https://www.trendhunter.com/trends/flex-oxford-collection.md) - [Active Recovery Shoes](https://www.trendhunter.com/trends/oofos-oomy-zen.md) - [Comfort-Centric Ultra-Stylish Footwear](https://www.trendhunter.com/trends/ultrastylish-footwear.md) - [Advanced Shock-Absorbing Footwear](https://www.trendhunter.com/trends/infinity-system-collection.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Nostalgic Outdoorsy Footwear](https://www.trendhunter.com/trends/jasper-zionics.md)