# Multi-Use Odor Eliminators Zep Freshen Doesn't Mask Household Odors, It Tackles the Source By Laura McQuarrie | Published 2026-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zep-freshen References: [businesswire](https://www.businesswire.com/news/home/20260127245745/en/Zep-Launches-Freshen-a-Powerful-New-Way-to-Eliminate-Odors-and-Elevate-Everyday-Home-Freshness)  Zep Freshen is a new range of odor-eliminating solutions for the home, designed to tackle everyday household odors at the source, not just mask them. These odor eliminators are made for busy households and work on hard and soft surfaces to apply advanced odor-neutralizing technology exactly where it's needed. “Consumers don’t want products that simply cover odors—they want solutions that truly eliminate them,” said Lauren Houser, Vice President of Marketing at Zep. Beyond Zep Freshen Multi-Use Odor Eliminator & Cleaners, the lineup includes Disinfectant Concentrates, Odor Eliminating Gel Crystals, a Pet Odor Absorber powered by activated charcoal, and a Natural Rock Odor Magnet, made with natural volcanic zeolite rocks to absorbs odors and moisture without added fragrance. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 39% | Activity: 48% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Advanced Odor-eliminating Technology:** The development of advanced odor-neutralizing technology that targets the source instead of masking smells presents an innovative approach to tackling household odors. - **Natural Odor Absorption:** Using materials like volcanic zeolite rocks for natural odor absorption provides environmentally friendly alternatives to chemical-based solutions. - **Multi-surface Odor Solutions:** Creating odor solutions versatile enough to be effective on both hard and soft surfaces can meet the needs of dynamic, busy households seeking comprehensive odor management. ### Sectors Adopting This - **Home Cleaning Products:** The home cleaning product industry can integrate odor-neutralizing technologies that address the root cause of odors rather than just providing temporary relief. - **Pet Care:** In the pet care industry, there is potential for growth by incorporating products like activated charcoal odor absorbers that specifically address pet-related smells. - **Environmental Products:** Utilizing natural odor-absorbing materials such as volcanic rocks in environmental products appeals to eco-conscious consumers and broadens sustainable product lines. ## Related on Trend Hunter - [Smart Automatic Litter Boxes](https://www.trendhunter.com/trends/petlux-v3.md) - [Smartly Designed Pet-Friendly Purifiers](https://www.trendhunter.com/trends/pet-purifier.md) - [Beautifying Water Filters](https://www.trendhunter.com/trends/faucet-filter.md) - [Moraxella Bacteria-Fighting Detergents](https://www.trendhunter.com/trends/fiji.md) - [Harsh Chemical-Free Cleaning Solutions](https://www.trendhunter.com/trends/ruggedred.md) - [Leak-Proof Pet Pads](https://www.trendhunter.com/trends/earth-rated-pee-pads.md) - [Powerful Wet Dry Vacuums](https://www.trendhunter.com/trends/h15-pro-carpetflex.md) - [XL Crystal Litter Bags](https://www.trendhunter.com/trends/petsafe-2.md) - [Dual-Action Odor Eliminators](https://www.trendhunter.com/trends/air-logic.md)