# Asian-Inspired Chicken Sandwiches Zaxby’s New Zensation Fillet Sandwich is Delightfully Crunchy By Katherine Pendrill | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zensation-fillet-sandwich References: [fastfoodpost](https://www.fastfoodpost.com/zaxbys-debuts-new-zensation-fillet-sandwich-brings-back-the-zensation-salad/) & [facebook](https://www.facebook.com/Zaxbys/photos/p.10156466389033309/10156466389033309/?type=1&theater) [Zaxby’s](https://www.trendhunter.com/trends/asian-zensation-zalad) is about to kick its menu up a notch with the debut of the new Zensation Fillet Sandwich and the return of the fan-favorite 'The Zensation Salad.' The new Zensation Fillet Sandwich is a hearty sandwich with a satisfying crunch. The sandwich starts with two slices of thick Texas toast, topped with a [hand-breaded chicken fillet](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac), a crunchy Asian-style slaw, crispy Wonton strips, and a creamy citrus vinaigrette. The sandwich can be enjoyed as on its own, or as part of a combo with Crinkle Fries, an egg roll, and a drink. If you're looking to cut down your carb intake, The Zensation Salad combines a similar blend of crispy Wonton strips, carrots, [Asian slaw](https://www.trendhunter.com/trends/asian-sesame-chicken-salad), red cabbage, and hand-breaded chicken with fresh mixed greens. Image Credit: *Zaxby's.* ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Crunchy Asian-style Slaw:** Opportunity to innovate by creating new variations of crunchy Asian-style slaw in other dishes or cuisines. - **Citrus Vinaigrette:** Disruptive innovation opportunity lies in developing unique citrus vinaigrette flavors and expanding its application beyond sandwiches and salads. - **Carb-less Options:** Chance to explore and introduce more creative and flavorful carb-less options in fast food menus. ### Sectors Adopting This - **Fast Food:** Innovative menu items like the Zensation Fillet Sandwich present opportunities for fast food chains to attract customers with unique flavor profiles. - **Catering and Event Services:** Disruptive innovation potential exists in offering Asian-inspired chicken sandwiches and salads as part of catering packages or event menus. - **Dressing and Sauce Manufacturers:** Opportunity for dressing and sauce manufacturers to develop ready-to-use citrus vinaigrettes tailored for various culinary applications. ## Related on Trend Hunter - [Mouthwatering Asian-Inspired Salads](https://www.trendhunter.com/trends/asian-zensation-zalad.md) - [Reprised Fan-Favorite Promotions](https://www.trendhunter.com/trends/zaxbys-relaunches.md) - [Shredded Veggie Egg Rolls](https://www.trendhunter.com/trends/sweet-spicy-sauce.md) - [Satisfying Fast-Casual Summer Salads](https://www.trendhunter.com/trends/zaxbys-zensible-zalads.md) - [Club-Style Fried Chicken Sandwiches](https://www.trendhunter.com/trends/signature-club-sandwich.md) - [Reimagined Cheesesteak Sandwiches](https://www.trendhunter.com/trends/fried-chicken-philly.md) - [Zesty Chicken Finger Tacos](https://www.trendhunter.com/trends/chicken-finger-tacos.md) - [Saucy Southern Fried Shrimp](https://www.trendhunter.com/trends/southern-fried-shrimp.md) - [Dippable Veggie Egg Rolls](https://www.trendhunter.com/trends/veggie-egg-rolls-with-sweet-spicy-sauce.md)