# Gamer-Targeted Eyewear Zenni's Blokz Blue-Blocker Lenses Reduce Digital Eye Strain for Gamers By Laura McQuarrie | Published 2021-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zenni References: [prnewswire](https://www.prnewswire.com/news-releases/three-time-call-of-duty-league-champion-clayster-becomes-newest-ambassador-for-zenni-launches-curated-collection-of-eyewear-just-for-gamers-301337048.html) & [Zenni](http://www.Zenni.com/Clayster) Online eyewear retailer [Zenni](https://www.trendhunter.com/trends/the-gamehers) worked with three-time Call of Duty League Champion and 2016 Call of Duty League Esports MVP James "Clayster" Eubanks to curate a collection of eight frames with gamers in mind. The collection features styles like The Modern, 3x and B2B (Back2Back), which feature the brand's Blokz [blue-blocker lenses](https://www.trendhunter.com/trends/digital-eye-strain1) to boost performance and reduce eye strain. These eyewear styles help to protect eye health without getting in the way of the game. Appealing to gamers specifically, Zenni recently launched new [Call of Duty League signature eyewear](https://www.trendhunter.com/trends/call-of-duty-team) designs during the Call of Duty League Stage V. With these styles, fans can choose to sport 36 team styles, which represent the 12 Call of Duty League teams. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 15% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Gamer-focused Eyewear:** Opportunity for more companies to create glasses catered to gamers to reduce eye strain. - **Blue-blocker Lenses:** Increasing demand for blue-blocker lenses as people become more aware of the negative effects of blue light from digital screens. - **Esports Partnerships:** More companies could partner with esports players to create new products targeted towards the gaming community. ### Who This Affects Most - **Eyewear:** Eyewear companies have the opportunity to create specialized glasses that target specific groups, such as gamers, to increase market presence. - **Gaming:** The gaming industry can explore opportunities to partner with companies, such as eyewear retailers, to provide products that enhance gamers' experiences and improve health. - **Esports:** Esports organizations can partner with companies to create products specifically for esports athletes, such as specialized eyewear, to prevent health issues and improve performance. ## Related on Trend Hunter - [Gaming Eye Health Partnerships](https://www.trendhunter.com/trends/the-gamehers.md) - [Esports Eye Health Deals](https://www.trendhunter.com/trends/zenni-optical-1.md) - [Blue Light-Blocking Lenses](https://www.trendhunter.com/trends/gunnar-optiks-1.md) - [Stylish Sleep-Improving Eyewear](https://www.trendhunter.com/trends/premium-blue-light-glasses.md) - [Optical Esports Partnerships](https://www.trendhunter.com/trends/zenni-optical.md) - [Gen Alpha-Focused Eyewear Collabs](https://www.trendhunter.com/trends/zenni-freshcut.md) - [Anime-Inspired Glasses Designs](https://www.trendhunter.com/trends/animeinspired-glasses.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Amber Lens Gaming Glasses](https://www.trendhunter.com/trends/gunnar-optiks-emery.md)