# Esports Eye Health Deals ESL FACEIT Group Partners with Zenni Optical on a New Eyewear Sponsorship By Kanesa D | Published 2024-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zenni-optical-1 References: [esportsinsider](https://esportsinsider.com/2024/05/esl-faceit-group-zenni-partnership) & [eslfaceitgroup](https://eslfaceitgroup.com/)  ESL FACEIT Group has unveiled an exciting partnership with Zenni Optical, an online eyewear retailer. This collaboration aims to promote eye health education within the esports community, aligning with both organizations' commitment to holistic well-being among gamers and enthusiasts. Under this partnership, ESL FACEIT Group and Zenni will integrate eye health education initiatives throughout DreamHack gaming events. The inaugural collaboration is set to debut at DreamHack Dallas, scheduled from May 31st to June 2nd, where attendees can engage in informative sessions and activities to promote healthy vision practices. Furthermore, the agreement solidifies Zenni's position as the official eyewear partner for ESL and DreamHack events. To top things off, the partnership has brought about a co-branded collection, allowing gamers to access a plethora of offerings inspired by both organizations. Image Credit: ESL FACEIT Group ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 52% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Esports-wellness Partnerships:** The collaboration between ESL FACEIT Group and Zenni Optical underscores a rising trend of promoting holistic health within the esports community. - **Educational Integration at Events:** Integrating eye health education at DreamHack gaming events highlights a growing emphasis on wellness education in live esports experiences. - **Co-branded Eyewear Collections:** The debut of a co-branded eyewear collection demonstrates an innovative approach to combining fashion and function tailored for gamers. ### Sectors Adopting This - **Esports:** The partnership signifies the expanding role of health and wellness initiatives within the competitive gaming industry. - **Eyewear:** Zenni Optical's involvement reflects new opportunities for eyewear companies to connect with a younger, tech-savvy market through strategic collaborations. - **Event Management:** Transforming esports events by incorporating health education showcases an evolving trend in event management focused on attendee well-being. ## Related on Trend Hunter - [Optical Esports Partnerships](https://www.trendhunter.com/trends/zenni-optical.md) - [Gaming Eye Health Partnerships](https://www.trendhunter.com/trends/the-gamehers.md) - [Gen Alpha-Focused Eyewear Collabs](https://www.trendhunter.com/trends/zenni-freshcut.md) - [Esports Eyewear Partnerships](https://www.trendhunter.com/trends/guild-esports-x-inspecs.md) - [Creator-Backed Glasses Partnerships](https://www.trendhunter.com/trends/repullze.md) - [Esports Furniture Partnerships](https://www.trendhunter.com/trends/fnatic-steelcase.md) - [Peripheral-Focused Esports Partnerships](https://www.trendhunter.com/trends/excel-esports-1.md) - [Esports Monitor Partnerships](https://www.trendhunter.com/trends/zowie-1.md) - [Promotional Monitor-Focused Deals](https://www.trendhunter.com/trends/talon.md)