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# Holographic Chunky Sneakers
JOSHUA SANDERS Drops a Unique Chunky Footwear Entitled 'ZENITH'

By Amy Duong | Published 2018-04-05 | Updated 2018-04-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/zenith
References: [hypebeast](https://hypebeast.com/2018/4/joshua-sanders-zenith-sneaker) & [ssense](https://www.ssense.com/en-ca)

Italian luxury label JOSHUA SANDERS unveils its latest footwear piece entitled the [ZENITH](https://www.trendhunter.com/trends/zenith-defy-extreme) sneakers. The ZENITH sneakers are a pair of [chunky sneakers](https://www.trendhunter.com/trends/air-max-portal-1) that are constructed to be lightweight for comfortable wear. JOSHUA SANDERS offers the footwear in a selection of five colorways in total -- with the options of black, white, grey, and two holographic choices. The holographic options come in either an off-white color, or a yellow-green color.

The ZENITH sneaker's most unique element is definitely its holographic colorway options. The off-white patterned option reflects hues of the rainbow all throughout its upper, including yellow, pink, purple, blue, green, and orange. The yellow-green colorway reflects slightly darker colors including a darker orange, yellow, and greenish-blue. The sneakers are now available for purchase at select retailers, including [SSENSE](https://www.trendhunter.com/trends/1906r-sneaker-3).

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 96% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Holographic Sneakers:** Expanding use of holographic elements in footwear presents opportunities for unique and eye-catching designs.
- **Chunky Footwear:** Growing demand for chunky sneakers opens up avenues for innovative and comfortable designs.
- **Lightweight Construction:** Advancements in lightweight materials contribute to more comfortable and wearable sneakers.

### Industries Being Reshaped

- **Luxury Fashion:** Integration of holographic elements in luxury fashion brands can offer a premium and exclusive product range.
- **Footwear Manufacturing:** Implementing lightweight construction techniques and materials can enhance comfort and performance in footwear.
- **Retail and E-commerce:** Expanding availability of holographic sneakers through online platforms provides new opportunities for sales and distribution.

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