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# Fingerprint-Free Smartphones
The ZenFone 2 Was Unleashed At CES 2015

By Rahul Kalvapalle | Published 2015-01-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/zenfone-2
References: [gizmag](http://www.gizmag.com/asus-zen-fone-2-hands-on-ces-2015/35525/) & [press.asus](http://press.asus.com/PressReleases/p/ASUS-Unveils-ZenFone-2-New-Flagship-Smartphone-Brings-Empowering-Luxury-and-Ultra-Thin-Ergonomic-Design)

The ZenFone 2 Android smartphone was unveiled by [Asus](https://www.trendhunter.com/trends/asus-zenfone-9) at CES 2015 and managed to stand out among the field of smartphones, which is no mean feat.

This smartphone is powered by a 2.3 GHz 64-bit [Intel](https://www.trendhunter.com/trends/asus-zenbook-s-14) Atom processor with either 2 or 4 GB of RAM, the latter version about as powerful as some laptops. Despite these specs, the phone is priced extremely competitively and will start at $199 with 2 GB RAM and 16 GB of RAM.

In terms of design, the ZenFone 2 features elegant curves that taper to thin edges, as has become the trend in smartphone designs. It is equipped with [Gorilla Glass 3](https://www.trendhunter.com/trends/google-pixel-8a) and anti-fingerprint coating that is supposed to reduce friction.

Asus hasn't yet revealed a lot of details about the ZenFone 2's availability.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 8% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Anti-fingerprint Smartphone Screens:** Opportunity for companies to develop and market advanced smartphone screen coatings that reduce friction and smudges.
- **Budget Laptops Disruption:** The ZenFone 2 sets a new standard for smartphone processing power and prides itself on laptop level processing specs at a fraction of the cost. This could change the budget laptop industry.
- **64-bit Smartphone Processing:** With the ZenFone 2 running on a 64-bit Intel Atom processor, there is a growing trend of smartphones touting major processing power, offering an opportunity for companies to capitalize on this growing market.

### Industries Being Reshaped

- **Smartphone Manufacturing:** Manufacturers could develop and create anti-fingerprint coating technology, producing a product that differentiate from competitors and setting a new standard for sleek design.
- **Consumer Electronics:** This advancement in smartphone processing power threatens the budget laptop market, causing a disruption in the industry and the way consumers perceive mobile devices.
- **Computer Hardware:** The growth of 64-Bit smartphone processing means the market is ripe for new hardware designs and manufacturers.

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