# Functional Coffee Subscription Services Zend Coffee is Offering Easy Access to Premium Beans By Michael Hemsworth | Published 2023-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zend-coffee References: [bevnet](https://www.bevnet.com/news/2023/zend-coffee-elevates-morning-ritual-with-premium-sourced-coffee-in-convenient-subscription-service) & [zendcoffee](https://www.zendcoffee.com/)  Keeping high-quality coffee beans on hand is about to get a whole lot easier thanks to Zend Coffee's new subscription service. The brand has launched a subscription model to help consumers save both time and money when it comes to keeping the best-quality coffee beans on hand, and only requires subscribers to choose a roast, [functional blend option](https://www.trendhunter.com/trends/incredibrew) and delivery schedule. The brand is offering four [single-origin coffees](https://www.trendhunter.com/trends/singleserve-coffee-bag) along with [five coffee blends](https://www.trendhunter.com/trends/enlightener-coffee) to start, which are all finely roasted to ensure the best possible flavor. Zend Coffee Founder and CEO Ben Hewitt spoke on the brand's products saying, "Coffee can be so much more than a morning ritual that wakes you up. We created Zend to enhance the coffee-drinking experience and invigorate peoples’ lives.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 77% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Coffee:** Subscription services that offer functional coffee blends are disrupting the traditional coffee market. - **Coffee Delivery:** Subscription services that offer personalized coffee delivery are disrupting the traditional retail coffee industry. - **Direct-to-consumer:** Subscription services that allow for direct-to-consumer delivery are disrupting the traditional distribution channels of the coffee industry. ### Where This Applies - **Coffee Industry:** This trend is disrupting the distribution channels and retail models of traditional coffee outlets. - **Subscription Industry:** The growth of functional coffee subscription services is disrupting the traditional retail industry's subscription models. - **Direct-to-consumer Industry:** The coffee subscription services are disrupting the traditional distribution channels of coffee industry and turning towards direct-to-consumer delivery. ## Related on Trend Hunter - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Subscription-Based Decaf Gift Options](https://www.trendhunter.com/trends/specialty-decaf-offerings.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md)