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# Mobile Banking Ventures
ZenBenx is an Innovative New Service Perfect for Roaming Millennials

By Rebecca Byers | Published 2015-07-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/zenbanx
References: [business.financialpost](http://business.financialpost.com/news/fp-street/ing-direct-founder-back-with-new-mobile-banking-venture-zenbanx-canada) & [zenbanx](http://zenbanx.ca/)

ZenBanx is a fascinating new [mobile banking service](https://www.trendhunter.com/trends/mercury) that is likely to fit very well with the nomadic lifestyle common with plenty of millennial consumers. Having just launched in early 2015, the innovative Canadian bank is a project of Arkadi Kuhlmann, the founder of ING Direct.

Described by Kuhlmann as a service aiming to "let money travel as freely as humans," ZenBanx is a venture powered by a partnership with Duca Financial Services Credit Union Ltd. The mobile “regulated bank account with a [multi-currency capability](https://www.trendhunter.com/trends/itau-unibanco)” is particularly relevant to [students and millennials](https://www.trendhunter.com/trends/dive-money) generally who are statistically more likely to be backpacking through a distant country than avoiding travel for the sake of amassing a designer wardrobe.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 54% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Mobile Banking:** Disruptive opportunity: Develop mobile banking apps with multi-currency capabilities, catering to millennials' nomadic lifestyle.
- **Multi-currency Capability:** Disruptive opportunity: Create financial services that offer seamless currency exchange and global money transfers, targeting millennial travelers.
- **Nomadic Lifestyles:** Disruptive opportunity: Innovate services for digital nomads by providing flexible and easily accessible banking solutions for their on-the-go lifestyle.

### Industries Being Reshaped

- **Banking:** Disruptive opportunity: Develop mobile banking solutions with multi-currency support to attract and serve millennial customers.
- **Fintech:** Disruptive opportunity: Build FinTech platforms that enable seamless global money transfers and currency exchange for nomadic millennial consumers.
- **Travel and Tourism:** Disruptive opportunity: Create travel services or partnerships that incorporate mobile banking solutions with multi-currency capabilities to enhance the experience for millennial travelers.

## Related on Trend Hunter

- [Global Money-Transferring Apps](https://www.trendhunter.com/trends/hsbc-2.md)
- [International Professional Neobanks](https://www.trendhunter.com/trends/zolve.md)
- [Global Money-Managing Apps](https://www.trendhunter.com/trends/zing.md)
- [Teen-Targeted Banking Features](https://www.trendhunter.com/trends/family-money.md)
- [Gen Z Payment Solutions](https://www.trendhunter.com/trends/visa-and-pismo.md)
- [Simplicity-Focused Mobile Banking Apps](https://www.trendhunter.com/trends/mobile-banking-apps.md)
- [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md)
- [Business-Oriented Banking Services](https://www.trendhunter.com/trends/mono-1.md)
- [Collaborated Gen Z Neobanks](https://www.trendhunter.com/trends/ziggii.md)