# Satiating Plant-Based Snack Crackers ZENB Cracker Crisps are Made with Yellow Peas By Michael Hemsworth | Published 2023-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zenb-cracker-crisps References: [foodbev](https://www.foodbev.com/news/zenb-expands-into-snacking-category-with-cracker-crisps/) & [zenb](https://zenb.com)  [ZENB Cracker](https://www.trendhunter.com/trends/zenb-pasta-sides) Crisps are part of the plant-based food brand's foray into the snacking category that will provide consumers with a satiating option that's perfect for their lifestyle needs. The product features a [baked profile](https://www.trendhunter.com/trends/cronchclub) that's crafted with a yellow pea base with olive oil to give them a light, flaky profile suited for [plant-based consumers](https://www.trendhunter.com/trends/snacklins-range-of-crisps) to enjoy. The crackers are packed with five-grams of protein and three-grams of fiber in every 27 cracker serving to position them competitively within the nutrition-conscious snacking category. Chief Storyteller Hugo Pérez spoke on the ZENB Cracker Crisps saying, "At ZenB, we know that people are looking to break their cracker boredom with bold tastes, amazing textures and exciting flavour pairings. With the launch of ZenB Cracker Crisps, ZenB will be delivering on these needs as we boldly venture into the snack category with highly crave-able, better-for-you options." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 29% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Snacking:** The rise in plant-based snacking presents an opportunity for innovative brands to offer satiating options that cater to the needs of health-conscious consumers. - **Protein-rich Cracker Alternatives:** The demand for protein-rich snacks opens doors for the development of cracker options like ZENB Cracker Crisps, which provide a satisfying and nutritious alternative. - **Nutrition-conscious Snack Market:** The nutrition-conscious snacking market is growing, and brands that offer snacks with high protein and fiber content, like ZENB Cracker Crisps, can capture this opportunity. ### Industries Being Reshaped - **Plant-based Food:** The plant-based food industry can capitalize on the trend of plant-based snacking by introducing innovative and satisfying snack options like ZENB Cracker Crisps. - **Food Manufacturing:** The food manufacturing industry has an opportunity to meet the demand for protein-rich snack alternatives by developing and launching products such as ZENB Cracker Crisps. - **Health and Wellness:** The health and wellness industry can tap into the growing nutrition-conscious snack market by offering products like ZENB Cracker Crisps that provide value through protein and fiber content. ## Related on Trend Hunter - [Herbaceous Buckwheat Crackers](https://www.trendhunter.com/trends/buckwheat-crackers.md) - [Plant-Based Protein Crackers](https://www.trendhunter.com/trends/whole-wheat-protein-crackers.md) - [Flavorful Functional Cracker Ranges](https://www.trendhunter.com/trends/pep-lekker-savory-biscuits.md) - [Savory Textural Snack Ranges](https://www.trendhunter.com/trends/natures-heart-crunch.md) - [Free-From Protein-Rich Crackers](https://www.trendhunter.com/trends/every-body-eat-crispbread-crackers.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Cheesy Veggie-Made Crackers](https://www.trendhunter.com/trends/cheddar-pop-mmms.md) - [Plant-Based Cookie-Crackers](https://www.trendhunter.com/trends/cheddar-krisps.md)