# Sustainable Water Brands ZEN WTR is Packaged in Bottles Made with Ocean Plastic By Michael Hemsworth | Published 2020-03-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/zen-wtr References: [bevnet](https://www.bevnet.com/news/2020/lance-collins-launches-sustainable-beverage-brand-zen-wtr) Sustainability has quickly become an important aspect of consumer products, which is seeing new options like ZEN WTR come to the market. The water is characterized by its [alkaline profile with a pH of 9.5](https://www.trendhunter.com/trends/eternal-water) to help make it a suitable product for health-conscious consumers seeking out a new refreshment option to try out. The water is packaged in bottles that are made with [100% rPET plastic](https://www.trendhunter.com/trends/recyclable-aluminum-bottles) that has been sourced from the coast of Thailand to help give [ocean plastic](https://www.trendhunter.com/trends/fathers-deer) a new purpose. ZEN WTR was explained by veteran beverage entrepreneur Lance Collins who said, "We’re trying to help with climate change by setting an example in CPG. [As a culture] we have to clean up the ocean, switch to electric-powered cars, and we have to improve our carbon footprint for the planet. We’re investing in that plan.” ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Opportunity for brands to use environmentally friendly materials like ocean plastic in their packaging. - **Alkaline Water:** Growing demand for alkaline water as a healthier alternative for health-conscious consumers. - **Consumer Sustainability:** Increasing importance of sustainability as a key factor in consumer product selection. ### Industries Being Reshaped - **Beverage Industry:** Potential for beverage companies to adopt sustainable packaging solutions and offer alkaline water products. - **Packaging Industry:** Opportunity for packaging companies to specialize in the production of eco-friendly packaging materials. - **Consumer Goods Industry:** Growing consumer demand for sustainable and health-oriented products, creating a market for brands like ZEN WTR. ## Related on Trend Hunter - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Recycled Chlorophyll Water Bottles](https://www.trendhunter.com/trends/100-rpet-bottle.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Ocean Plastic-Made Bottles](https://www.trendhunter.com/trends/cheddar-spring-water.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md) - [Mental Wellness-Supporting Water Brands](https://www.trendhunter.com/trends/functional-water.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md)