# Majestic Cat-Lady Editorials Marie Claire China 'Zen Story' Shoot Depicts a Kitten and a Princess By Milla Kiss | Published 2011-07-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/zen-story References: [fashiongonerogue](http://fashiongonerogue.com/zen-amber-gray-marie-claire-china/) & [ambergrayphotography](http://www.ambergrayphotography.com/fashion/fashion.html) Marie Claire China's latest editorial photo shoot entitled [Zen](https://www.trendhunter.com/trends/draga-aurel) Story puts together [cute kittens and haute couture gowns](https://www.trendhunter.com/trends/chanel-spring-summer-2026) to create the most beautiful cat-lady princess I've ever seen. Photographer Amber Gray achieves a fairy-tale editorial thanks to the collaboration of fashion model Zen and three little white kittens. Also contributing to the majestic Zen story photos with amazing Viktor & Rolf, [Fendi](https://www.trendhunter.com/trends/fendi-ss24) and Reem Acra gowns, and other styling elements are stylist Holly Gray, makeup artist Robert Greene and hair stylist Yoichi. Marie Claire brings forth a beautiful and fashionable daydream about an animal-loving princess and her three naughty and fluffy white kittens. Check out photographer Amber Gray's Zen Kittens video for more daydreaming and scenes from Zen Story. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Couture-kitten Fusion:** Couture designers can explore cat-inspired fashion and beauty lines that merge fashion and cuteness. - **Pet-friendly Fashion:** Apparel brands can innovate on pet-friendly garments or accessories, appealing to animal lovers who want to showcase their pets and style together. - **Fashion-animal Collabs:** Designers can partner with animal rescue organizations, donating part of their sales to animal welfare initiatives to boost brand and social responsibility. ### Sectors Adopting This - **Fashion:** Fashion brands can tap into the pet-inspiration market offering an animal-loving audience more ways to express themselves. - **Beauty:** Beauty products should explore pet-themed collections, such as cat-eye makeup or pet-inspired fragrances, which could enhance brand-meaning and emotional appeal to their target audience. - **Animal Welfare:** Animal welfare programs can explore working with industries to help leverage awareness and raise funds for their cause to improve animal rescue, care and protection. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Luxe Cartoon Cat Jewelry](https://www.trendhunter.com/trends/lanvin-en-bleu.md) - [Cat-Inclusive Dinnerware](https://www.trendhunter.com/trends/fancy-feast-set-for-delight.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Understated NYC Cat Cafes](https://www.trendhunter.com/trends/meow-parlour.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [DTC Cat Lifestyle Brands](https://www.trendhunter.com/trends/cat-person.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md)