# Independent Hotel-Booking Platforms ZEN Rooms Caters to the Needs of Millennial Travelers By Katherine Pendrill | Published 2017-03-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/zen-rooms References: [thejakartapost](http://www.thejakartapost.com/news/2017/02/20/sleep-connect-and-travel-zen-rooms-steps-in-to-win-over-millennial-vacationers.html) & [zenrooms](https://www.zenrooms.com/) The Indonesia-based booking platform ZEN Rooms is on a mission to change the face of travel in Southeast Asia by catering to the needs of millennial travelers. Instead of helping travelers find accommodations with the most amenities, ZEN Rooms provides users with a selection of independent hotels that only offer essentials such as a comfy bed and fast Wi-Fi. ZEN Rooms is an [accommodation-booking platform](https://www.trendhunter.com/trends/omnibooking) that carefully selects rooms from [independent hotels and guest houses](https://www.trendhunter.com/trends/pricing-technology) to offer its users. The rooms are chosen based on a comprehensive, 421-item checklist, which includes criteria such as cleanliness, Internet speed, AC, and hot water. The rooms are then available for booking at affordable prices and guests can even earn a free night of accommodation after staying six nights with ZEN Rooms. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Essentials-only Accommodation Booking:** ZEN Rooms offers essentials-only accommodation by providing a comprehensive checklist that ensures only the best independent hotels are available. - **Millennial-centric Travel Platforms:** ZEN Rooms caters to the needs of millennials by providing affordable, simple accommodations with fast Wi-Fi. - **Independent Hotel Aggregators:** Platforms like ZEN Rooms select independent hotels to offer budget-friendly accommodations to travelers. ### Where This Applies - **Hospitality:** The hospitality industry can embrace ZEN Rooms' model to cater to millennial travelers who prioritize simplicity and affordability. - **Travel:** Travel industry professionals can take advantage of millennial travelers' preference for affordable, no-frills accommodations to provide a budget-friendly travel experience. - **Technology:** Companies that develop innovative booking and hotel management technology can collaborate with platforms like ZEN Rooms to tap into the growing market of millennial travelers. ## Related on Trend Hunter - [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md) - [Hotel Booking Platforms](https://www.trendhunter.com/trends/otlaat.md) - [Efficient Budget-Friendly Lodging Experiences](https://www.trendhunter.com/trends/valuedriven-accommodations.md) - [Amenity-Based Hotel Searches](https://www.trendhunter.com/trends/hotelswith.md) - [Instant Accommodation Bookings](https://www.trendhunter.com/trends/online-travel-agent.md) - [Cross-Border Rental Services](https://www.trendhunter.com/trends/zepo-rental.md) - [Youth-Focused Therapist Networks](https://www.trendhunter.com/trends/zencare.md) - [Travel Rewards Platforms](https://www.trendhunter.com/trends/hostel-hop.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md)