# Dreamy Ethereal Spreads The Zen by Amber Gray Editorial is Full of Soft Beauty By Leslie Chen | Published 2011-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/zen-by-amber-gray References: [fashiongonerogue](http://fashiongonerogue.com/zen-amber-gray-marie-claire-china/#more-57251) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=n4lqBd33MRQ) Filled with softly muted shades, the [Zen](https://www.trendhunter.com/trends/draga-aurel) by Amber Gray editorial is a dreamy alternative to the usual eye-popping spreads featured in magazines. The photo shoot was captured for Marie Claire China and features flowing gowns and [victorian style high fashion pieces](https://www.trendhunter.com/trends/chanel-spring-summer-2026). Some of the designers included in the Zen by Amber Gray spread are Viktor & Rolf, [Fendi](https://www.trendhunter.com/trends/fendi-ss24) and Reem Acra. Perfectly illustrating the essence of ethereal beauty, the editorial is a fantastical capture of style. **Implications** - Consumers in modern society with fast-paced lifestyles don't have the time to actually take time off. Designs featuring a fantastical aesthetic are appealing to those who look towards their products as a getaway. Coming out with items that contain an otherworldly aspect could help a company grow its number of customers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 58% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Ethereal Aesthetics:** Creating products or designs that feature soft, dreamy and muted tones can appeal to consumers looking for an escape from their fast-paced lifestyles. - **Fantasy Inspired Products:** Developing products that contain otherworldly and fantastical elements can attract customers who seek a sense of magic and wonder in their everyday lives. - **Soft Beauty in Fashion:** Designing clothing and accessories that embody a whimsical and romantic style can appeal to consumers seeking a break from bold and eye-popping fashion trends. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can incorporate soft and ethereal aesthetics into their designs to offer consumers an alternative to bold and attention-grabbing styles. - **Home Decor Industry:** Home decor brands can create products that feature a dreamy and fantastical design to cater to consumers looking for a sense of escape and relaxation in their homes. - **Cosmetics Industry:** Cosmetics brands can develop products that channel an otherworldly and magical vibe to appeal to consumers seeking a break from their hectic lifestyles through their beauty routine. ## Related on Trend Hunter - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md)