# Berry-Infused Hard Ciders The Ciderboys Zen Berry Hard Cider is Tart and Thirst-Quenching By Michael Hemsworth | Published 2017-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zen-berry-hard-cider References: [trndmonitor](https://trndmonitor.com/alcohol-spotlight-ciderboys-zen-berry/) & [ciderboys](http://www.ciderboys.com/) The [Ciderboys](https://www.trendhunter.com/trends/kiwi-strawberry-hard-cider) Zen Berry Hard Cider comes as the latest creation from the brand that will offer a refreshing libation alternative that is surprisingly low in calories. Starting with a traditional apple cider base, the drink is then infused with dewberry, blackberry, raspberry and boysenberry for a fruit-forward finish that is a perfect mix of tartness and sweetness. [Alternative ciders, coolers and cocktails](https://www.trendhunter.com/trends/pear-lychee-cider) are growing in popularity amongst many different consumer demographics that are looking for an alternative to beer. This is being acknowledged and responded to with new options like the Ciderboys Zen Berry Hard Cider that are branded with a beer-like aesthetic to make them appealing for both men and women shoppers to pick up. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alternative Alcoholic Beverages:** The popularity of alternative ciders, coolers, and cocktails presents an opportunity for new innovative beverages beyond traditional beer. - **Fruit-infused Libations:** Infusing beverages with a variety of berries and other fruits offers a refreshing and flavorful option for consumers seeking a mix of tartness and sweetness. - **Gender-neutral Drink Branding:** Creating beverage brands with a beer-like aesthetic appeals to both men and women shoppers, catering to a wider consumer base. ### Industries Being Reshaped - **Alcoholic Beverages:** The growing popularity of alternative ciders and cocktails presents an opportunity for breweries and distilleries to expand their product offerings and cater to evolving consumer preferences. - **Fruit Processing:** As fruit-infused libations gain traction, the fruit processing industry can explore new partnerships and opportunities to supply berries and other fruits for beverage production. - **Packaging and Labeling:** The demand for gender-neutral drink branding provides opportunities for packaging and labeling companies to collaborate with beverage brands to create visually appealing and inclusive designs. ## Related on Trend Hunter - [Kiwi Strawberry Hard Ciders](https://www.trendhunter.com/trends/kiwi-strawberry-hard-cider.md) - [Berry-Laden Hard Ciders](https://www.trendhunter.com/trends/berryladen-hard-ciders.md) - [Non-Alcoholic Blackberry Ciders](https://www.trendhunter.com/trends/blackberry-cider.md) - [Wine-Like Hard Ciders](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider.md) - [Electrifying Craft Ciders](https://www.trendhunter.com/trends/craft-ciders.md) - [Blueberry Rosé Hard Ciders](https://www.trendhunter.com/trends/blueberry-ros-hard-cider.md) - [Summertime Berry-Flavored Ciders](https://www.trendhunter.com/trends/crumpton-oaks-cider.md) - [Raspberry Lemonade Ciders](https://www.trendhunter.com/trends/raspberry-lemonade-cider.md) - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md)