# Sharp Color-Blocked Campigns The ZEM Fall/Winter Lookbook Features Angular Accents By Jana Pijak | Published 2012-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zems-fall-winter-2012 References: [thefashionisto](http://thefashionisto.com/bas-peters-by-pieter-jan-boterhoek-for-zem-fallwinter-2012/) & [clothesbeforehoes](http://clothesbeforehoes.com/z-e-m-fallwinter-2012-collection?utm_source=rss&utm_medium=rss&utm_campaign=z-e-m-fallwinter-2012-collection) Model Bas Peters stars in the latest advertorial campaign for the ZEM Fall/Winter 2012 collection. From clean [color-blocking](https://www.trendhunter.com/trends/black-tag-collection) to sharp angular accents, this boldly styled photo spread dares to stand apart from the crowd. From suited separates to sharp shirting and fitted trousers, the ZEM Fall/Winter 2012 collection doesn't shy away from color, showcasing a rich palate of deep rust hues, earth tones and eye-catching emerald green bursts. Captured by the lens of photographer Pieter Jan Boterhoek, model Bas is stoic and sharply dressed exuding a quiet confidence and undeniable fashion flair. This stylishly simple lookbook redefines [minimalist menswear](https://www.trendhunter.com/trends/galilee-by-sea) with effortlessly cool ensembles that are fresh, fun and youthful. Simple styles are combined with distinctive accents that make for a collection sure to get one noticed. Image Credit: Pieter Jan Boterhoek ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 66% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Color-blocked Menswear:** Opportunity for fashion brands to add bold and unique color-blocking to men's clothing lines. - **Angular Accent Designs:** Designers can experiment with sharp angular accents to create standout fashion pieces. - **Minimalist Fashion:** An opportunity for fashion brands to introduce stylish, yet simple, minimalist designs to their collections. ### Sectors Adopting This - **Fashion:** Fashion brands can use color-blocking and angular accents to differentiate themselves and attract trendy customers. - **Photography:** Photographers can experiment with light and angles to capture a model's fashion flair in a minimalist setting. - **Marketing:** Companies can create visually striking campaigns using color-blocking and angular accents to draw customer attention. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md)