# Minimalist Hipster Catalogs The ZEM Spring/Summer 2013 Lookbook is Understated By Jana Pijak | Published 2012-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zem-springsummer-2013 References: [thefashionisto](http://thefashionisto.com/zem-springsummer-2013-lookbook-blossom/) & [zem-men](http://www.zem-men.com/) The ZEM Spring/Summer 2013 lookbook shines a light on the label’s understated garments and [minimalist aesthetic](https://www.trendhunter.com/trends/black-tag-collection). Fic Model Management’s fresh face Malcolm stars in this sleek advertorial, captured by photographer Armando. Proving clean and effortlessly elegant, this hipster-approved [menswear collection](https://www.trendhunter.com/trends/galilee-by-sea) is entitled 'Blossom.' From its understated air to its simplistic styling, this fresh catalog highlights the label’s exaggerated proportions, elongated design details, and artfully executed patterns. The ZEM Spring/Summer 2013 collection features garments that are designed with both comfort and aesthetics in mind. This versatile menswear line reinvents [classic sportswear cuts](https://www.trendhunter.com/trends/acoldwall-5) transforming them from expected to innovative with a focus on off-kilter design details that feature bold but subtle accents. From neon piping and hand-painted textiles to intricately pleated panels, these distinctive looks are sure to be worn by the fashionable urbanite. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Menswear:** Opportunity to explore design details of classic sportswear cuts with a focus on simplicity, elongated design details, and artfully executed patterns. - **Hipster Fashion:** Opportunity to create sleek advertorials with fresh faces that offer clean and effortlessly elegant fashion collections. - **Understated Aesthetics:** Opportunity to design fashionable clothes with both aesthetics and comfort in mind, that transform classic sportswear cuts from expected to innovative. ### Where This Applies - **Fashion Industry:** Opportunity to offer distinctive looks designed with simplicity, fresh faces, and innovative design details for fashionable urbanites. - **Photography Industry:** Opportunity to capture sleek advertorials with fresh faces to promote understated fashion collections. - **Model Management Industry:** Opportunity to showcase fresh faces that represent the perfect embodiment of the minimalist and hipster aesthetic. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)