# Creative Dream Captures The Zeit 'Sex? Rarely!' Shoot Shows an Active Imagination By Meghan Young | Published 2011-10-12 | Updated 2011-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zeit-sex-rarely References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/girls-dreams-creatively-displayed-in-bed) & [zeit.de](http://www.zeit.de/2011/32/Traeume-Interview-Titel) Photographer Jan von Holleben, who is famous for his signature 'lying on the floor' poses, was recently commissioned by a German newspaper publication to put together a [photo shoot](https://www.trendhunter.com/trends/summer-dreaming-collection) for the Zeit 'Sex? Rarely!' editorial. Although this concept has been done before both statically and in motion, the Zeit 'Sex? Rarely!' spread shows that people are still completely enamored with this photographic style. The Zeit 'Sex? Rarely!' photo spread centers around a woman who is clearly having some very [active dreams](https://www.trendhunter.com/trends/dream-recorder). Funny enough, although her bedroom is seeing a lot of action, it is not the kind that is usually desired, tying in quite neatly to the article's main topic that the [bed is used more for dreaming](https://www.trendhunter.com/trends/multipurpose-bed) than gettin' it on. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Active Dream Photography:** Using dynamic poses and imaginative concepts, photographers are capturing the essence of active dreaming in their photo shoots. - **Enamored with Photographic Style:** People continue to be captivated by the unique and playful style of photographers like Jan von Holleben. - **Exploring Unconventional Bedrooms:** Photography spreads like the Zeit 'Sex? Rarely!' bring attention to the unconventional use of bedrooms for dreams rather than intimate activities. ### Industries Being Reshaped - **Photography:** Photographers can experiment with dynamic poses and imaginative concepts to create visually engaging content. - **Publishing:** Publishers can feature unique and captivating photo spreads to attract readers and differentiate their content. - **Bedroom Design:** The unconventional use of bedrooms highlighted in photo shoots like the Zeit 'Sex? Rarely!' can inspire designers to create innovative and versatile bedroom spaces. ## Related on Trend Hunter - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Wooden Light-Hearted Sculptures](https://www.trendhunter.com/trends/dream-sculpture.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)