# Solar-Powered Outerwear Zegna Ecotech Solar Jacket Makes Going Green Fashionable (UPDATE) By Brian G Randles | Published 2009-10-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/zegna-ecotech-solar-jacket References: [treehugger](http://www.treehugger.com/files/2009/10/finally-attractive-solor-clothing-the-zenga-ecotech-solar-jacket.php) The Zegna Ecotech Solar Jacket is about as eco-friendly as an article of clothing can get. Made from [recycled plastic](https://www.trendhunter.com/trends/patagonia-retrox-jacket) and capable of charging your iPod or mobile phone, the jacket is the latest in green outerwear. Perfect for [snowboarding or skiing](https://www.trendhunter.com/trends/heated-ski-jacket) while listening to music, this Zegna jacket is paving the way for innovative [eco-friendly attire](https://www.trendhunter.com/trends/templa-1). Check out more on the jacket by clicking the links below. **Implications** - As modern society continues to place an increasing importance on eco-friendly products, companies that create products that they explicitly advertise as Green stand a better chance of impressing a highly critical media and eco-conscious consumers. Any company or brand that extols the environmental virtues of their product immediately engenders good will from the general public. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Clothing:** There is a growing trend towards eco-friendly clothing, providing opportunities for companies to create innovative and sustainable fashion items. - **Solar-powered Fashion:** Solar-powered apparel, such as the Zegna Ecotech Solar Jacket, is gaining popularity, presenting disruptive innovation opportunities in the fashion industry. - **Tech-enabled Outerwear:** The integration of technology into outerwear, like the charging capabilities of the Zegna Ecotech Solar Jacket, offers opportunities to create innovative and functional clothing. ### Where This Applies - **Fashion:** The fashion industry can leverage the trend of eco-friendly clothing and solar-powered fashion to develop sustainable and technologically advanced apparel. - **Renewable Energy:** The renewable energy industry can explore collaborations with the fashion industry to further integrate solar power into clothing and accessories, creating disruptive innovation in the market. - **Technology:** The technology industry can partner with fashion brands to develop cutting-edge tech-enabled outerwear that combines functionality, style, and sustainable features. ## Related on Trend Hunter - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Advanced Technology Outerwear](https://www.trendhunter.com/trends/idoona-heated-jacket.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Solar-Powered Wireless Headphones](https://www.trendhunter.com/trends/rpt02-sol-headphones.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Infrared Light-Converted Warm Jackets](https://www.trendhunter.com/trends/downless-down-jacket.md) - [Recycled Tire Jackets](https://www.trendhunter.com/trends/kathmandu-epiq-se.md) - [Aerogel-Insulated Jacket Designs](https://www.trendhunter.com/trends/spacepeak-jacket.md)