# Racy Reversible Clothing Ads Zef Leopard Creates a Unique T-Shirt Idea With Sex Appeal By Wesley Grant | Published 2011-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zef-leopard References: [10and5](http://10and5.com/2011/05/20/zef-leopard-reversible-clothing/) & [zefleopard](http://www.zefleopard.com/) The Zef Leopard reversible clothing ad is [racy and clever](https://www.trendhunter.com/trends/mwcurated) as it captures a hot chick demonstrating the company's newly launched [reversible range of clothing](https://www.trendhunter.com/trends/holiday-sets) by taking her shirt off and putting it on again inside out. It’s apparent in this ad that the brand not only sells clothing, but confidence too. Also, who wouldn’t want two t-shirts for the price of one? All Zef Leopard’s t-shirts are [made from scratch](https://www.trendhunter.com/trends/made-to-order) to achieve a tailored fit. Zef Leopard is a lifestyle label that was established last year and is currently worn by South African public figures such as Francois van Coke, Jack Parow, Die Heuwels Fantasties and The Wedding DJ’s. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Reversible Clothing:** Reversible clothing is becoming popular for its practicality and affordability with many new fashion brands emerging to meet this demand. - **Sexy Advertising:** The use of sex appeal in fashion advertising continues to capture consumer attention and create buzz for brands. - **Tailored Fit Clothing:** With the rise of athleisure and body-positive movements, more brands are offering tailored fit clothing for maximum comfort and style. ### Where This Applies - **Fashion:** Fashion brands are adopting the reversible clothing trend to provide practical and affordable options for customers. - **Advertising:** The use of sexy and provocative advertising is being embraced by fashion and lifestyle brands to create buzz and capture attention. - **Athleisure:** The tailored fit clothing trend is particularly popular in the athleisure industry, with brands seeking to cater to consumers seeking both comfort and style. ## Related on Trend Hunter - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Leopard Print Drink Coolers](https://www.trendhunter.com/trends/leopard-series.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)