# Sustainable Canned Airline Wines Spanish Brand Zeena Launches on Air Europa's In-Flight Menu By Kanesa D | Published 2024-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zeena References: [dfnionline](https://www.dfnionline.com/csr/sustainable-canned-wine-brand-zeena-launches-air-europa-31-01-2024/) & [drinkzeena](https://drinkzeena.com/en/)  Mindful Drinkers' Spanish canned wine brand, Zeena, has secured a spot on Air Europa's in-flight menu, curated by renowned airline retailer Gateretail. Zeena stands out for producing vegan and organically grown wines without additives and added sugars, aligning with the preferences of mindful consumers. The brand emphasizes the quality of its raw materials and dedication to environmental responsibility through this release. Zeena's wines, with vegan certification, are housed in [recycled and 100% recyclable aluminum cans](https://www.trendhunter.com/trends/ceci-1938), featuring an internal Vinsafe film for aroma and flavor preservation. Travelers aboard Air Europa's domestic, European, Latam, and USA flights, spanning short, medium, and long-haul routes, now have the opportunity to enjoy the exquisite Zeena Rosé, enhancing the [in-flight experience](https://www.trendhunter.com/trends/inflight-dining-experience) with a taste of sustainably produced, quality wines. Image Credit: Zeena ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 56% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Mindful Drinking:** The preference for vegan and organically grown wines without additives and added sugars aligns with the desires of mindful consumers. - **Sustainable Packaging:** Zeena's use of recycled and 100% recyclable aluminum cans with Vinsafe film showcases their commitment to environmental responsibility. - **In-flight Dining:** The inclusion of Zeena wines on Air Europa's in-flight menu enhances the in-flight experience with sustainably produced, quality wines. ### Who This Affects Most - **Beverage:** The demand for vegan and organically grown wines without additives and added sugars creates opportunities for beverage companies to cater to mindful consumers. - **Packaging:** The trend towards sustainable packaging, such as recycled and recyclable materials, presents opportunities for packaging companies to provide eco-friendly solutions. - **Airline/aerospace:** The collaboration between Zeena and Air Europa highlights the potential for airlines to offer unique and sustainable dining options to enhance the travel experience. ## Related on Trend Hunter - [RTD Airline Wine Offerings](https://www.trendhunter.com/trends/economy-wines.md) - [Inflight Fizzy Cocktails](https://www.trendhunter.com/trends/ohza.md) - [Eco-Friendly Rose Wine Packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Effervescent Canned Wine Ranges](https://www.trendhunter.com/trends/spritz-range.md) - [Refreshing Inflight Spritzes](https://www.trendhunter.com/trends/skyhigh-spritz.md) - [Lightweight Eco Wine Bottles](https://www.trendhunter.com/trends/fitvine.md) - [Aluminum-Based Cocktail Packaging](https://www.trendhunter.com/trends/waitrose-1.md)