# Soft Baked Blueberry Bars Zee Zees Soft Baked Bars Now Come in a Blueberry Lemon Flavor By Katherine Pendrill | Published 2020-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zee-zees References: [nosh](https://www.nosh.com/food-wire/2020/zee-zees-launches-new-blueberry-lemon-soft-baked-bar/) & [zeezees](https://www.zeezees.com/products/nutrition-bars/blueberry-lemon-nutrition-bar-2-2oz-24-pack) Zee Zees has expanded its lineup of soft baked bars to include a bright new Blueberry Lemon flavor. Zee Zees is a brand of portable, kid-friendly snacks made from wholesome ingredients like whole grains, fruits, and veggies. The brand's soft baked bars are nut-free, made of whole grains, and travel-friendly for families on the go. Now the brand has added a Blueberry Lemon flavor to the bar lineup. The new flavor is described as: "The tantalizing taste of blueberries with an exquisite hint of lemon, combined with wholesome oats makes for a delectable snack that will keep you smiling." The bars are even made in a peanut and tree nut-free facility so the bars are safe to take to school. Image Credit: *Zee Zees.* ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Kid-friendly Snacks:** Creating more kid-friendly snack options that are both wholesome and travel-friendly. - **Nut-free Products:** Expanding the production of nut-free products for people with allergies or dietary restrictions. - **Flavored Snacks:** Incorporating unique and enticing flavors into snack options to attract consumers. ### Industries Being Reshaped - **Snack Food Industry:** Developing new snack products that are targeted towards kids and families. - **Allergy-friendly Food Industry:** Creating a market for allergy-friendly products by expanding product offerings and promoting the safety of consumption in places like schools. - **Health Food Industry:** Incorporating unique and natural flavoring ingredients in the creation of snacks and other food products. ## Related on Trend Hunter - [Kid-Friendly Energy Bars](https://www.trendhunter.com/trends/clif-kid-zbar.md) - [Bakery-Inspired Kids Snack Bars](https://www.trendhunter.com/trends/clif-zbar-bake-sale-collection.md) - [Smart Snacking Bakery Bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md) - [Oven-Baked Fruit Bars](https://www.trendhunter.com/trends/softbaked-bars-for-kids.md) - [Blueberry Energy Bars](https://www.trendhunter.com/trends/blueberry-energy-bar.md) - [Fruity Applesauce-Based Bars](https://www.trendhunter.com/trends/motts-soft-baked-bars.md) - [Seasonal Lemon Blueberry Cookies](https://www.trendhunter.com/trends/lemon-blueberry-cookie.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md)