# Live Podcasting Apps The ZCast App Lets Listeners & Followers Interact With Podcasts in Real Time By Alyson Wyers | Published 2016-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zcast-app References: [mashable](http://mashable.com/2016/01/23/5-cant-miss-apps-knowme/) & [itunes.apple](https://itunes.apple.com/us/app/zcast/id1041586670) Mashable describes the Zcast app as being similar to Periscope, but for audio content rather than live video streaming. The platform uses [Twitter](https://www.trendhunter.com/trends/spotify-2) to enable audiences to either let listeners tune into podcasts live, or bring a [live audience to your own podcast](https://www.trendhunter.com/trends/podcastle1). App users can comment and interact in real time and if you tweet a link to the [audio stream](https://www.trendhunter.com/trends/rodcast), even people who don't have the app can listen. The Zcast app lets people create their own podcast, link in other people to podcast with and group-cast to followers. A scheduling feature lets you launch your podcast at a later date if doing it live is unappealing, while users can also browse upcoming podcasts. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Live Podcasting:** Innovation opportunity for audio content creators to interact with their audiences in real-time, improving audience engagement and increasing listener loyalty. - **Interactive Media:** Opportunity for app developers to create apps that allow audiences to interact in real-time with various forms of media, including but not limited to podcasts. - **Social Audio:** Potential for social media platforms to integrate audio content and provide interactive features for their users, improving user engagement and retention. ### Where This Applies - **Media and Entertainment:** Opportunity for media and entertainment companies to improve their podcast offerings by incorporating live and interactive features, increasing listener engagement and attracting new audiences. - **Digital Marketing:** Opportunity for digital marketers to create and distribute interactive audio content that engages their target audience and builds brand loyalty. - **Social Networking:** Opportunity for social networking platforms to integrate social audio features into their existing platforms, providing users with new ways to engage with each other and with content. ## Related on Trend Hunter - [Community-Focused Podcast Apps](https://www.trendhunter.com/trends/convo-podcast-app.md) - [Social Podcast Discovery Platforms](https://www.trendhunter.com/trends/podopolo-app.md) - [Mobile Podcast Studios](https://www.trendhunter.com/trends/spreaker.md) - [Social Podcast Video Apps](https://www.trendhunter.com/trends/algo-for-podcasts.md) - [Podcast Playback Platforms](https://www.trendhunter.com/trends/pocket-casts1.md) - [Podcast Guest Networks](https://www.trendhunter.com/trends/podzter.md) - [Multitrack Mobile Recording Apps](https://www.trendhunter.com/trends/mobile-recording-app.md) - [Music Platform Podcast Features](https://www.trendhunter.com/trends/spotify-2.md) - [Social Podcast Exploration Platforms](https://www.trendhunter.com/trends/podiscover.md)