# Superfood Chocolates Zazubean Offers Certified Fair Trade and Organic Sweets By Tiana Reid | Published 2012-06-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/zazubean References: [facebook](https://www.facebook.com/organicfairtradechocolate) & [zazubean](http://www.zazubean.com/) Zazubean is a Canadian business based in Vancouver, British Columbia that offers a range of [gourmet chocolate bars](https://www.trendhunter.com/trends/muze-cacao) that are all 100% organic, certified fair trade and even offer some health benefits. Health benefits plus chocolate are some health benefits as these sweets contain [superfoods](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites). Whether you think "superfood" is buzzword or not, look into the ingredients -- like maca, acai, yerba mate and camu camu -- for yourself. Unlike many social businesses that aim to keep their "giving" cred up by focusing on the serious all the time, this ethical chocolate company is all about fun. With names of products like "Nutbar," "Flirty," "Nakid," "Lunatic" and "Cheeky," the bars and the company itself take branding seriously, however, it does have the goods, that is, certifications, to back it up. **Contact Information** Zazubean [website](http://www.zazubean.com/) Zazubean on [Twitter](https://twitter.com/#!/Zazubean) Zazubean on [Facebook](https://www.facebook.com/organicfairtradechocolate) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Superfood Chocolate:** There is a trend towards organic and fair trade chocolates that contain superfoods, creating opportunities for companies to develop and market products with health benefits. - **Fun Branding:** The trend towards fun and playful branding in ethical businesses like Zazubean creates opportunities for businesses to stand out in crowded markets with lighthearted yet still socially conscious messaging. - **Transparency & Certifications:** There is a growing trend towards transparency and ethical certifications in the chocolate industry, providing opportunities for businesses to differentiate themselves and build trust with consumers. ### Where This Applies - **Organic Food:** Zazubean's products are 100% organic, creating opportunities for growth in the organic food industry due to a growing demand for healthier food options. - **Fair Trade:** Zazubean is certified fair trade, consolidating their position in a growing fair trade market. - **Chocolate Manufacturing:** There is a trend towards healthier and more socially conscious chocolates, creating opportunities for companies to innovate in the chocolate manufacturing industry. ## Related on Trend Hunter - [Raw Goji Berry Chocolates](https://www.trendhunter.com/trends/raw-chocolate-bar.md) - [Ethical Chocolate Bars](https://www.trendhunter.com/trends/up-up-ethical-chocolate-bars.md) - [Beneficial Botanical Chocolate Bars](https://www.trendhunter.com/trends/yes-cacao-bars.md) - [Whole Cacao Brands](https://www.trendhunter.com/trends/blue-stripes-cacao.md) - [Everyday Functional Chocolates](https://www.trendhunter.com/trends/functional-chocolate-co.md) - [Organic Sugar-Free Chocolates](https://www.trendhunter.com/trends/yummy-zero-sugar.md) - [Superfood Baobab Bites](https://www.trendhunter.com/trends/baobab-bites.md) - [Indulgent Cupuaçu Bars](https://www.trendhunter.com/trends/figa-foods.md) - [Antioxidant-Rich Whole Cacao Bars](https://www.trendhunter.com/trends/whole-cacao-bar.md)