# Singer-Designed Capsule Collections Zayn Malik's Versus Versace Capsule Collection is Ultra-Edgy By Mary Van Puymbroeck | Published 2017-06-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/zayn-maliks-versus-versace References: [highsnobiety](http://www.highsnobiety.com/2017/06/20/zayn-malik-versus-versace/#slide-4) & [versace](http://www.versace.com/us/en-us/versus/new-arrivals/zayn-x-versus-capsule-collection/) Zayn Malik's Versus Versace collection has been highly anticipated. At long last the collection delivers what fans were hoping for; a collection reflective of the singer's own personal style and that of his long-time girlfriend Gigi Hadid. With tons of gritty pieces like embroidered leather jackets and lace-up leather pants, his collection for Versace's diffusion line is full of edgy streetwear. The former 'One Direction' member starred in the diffusion line's last lookbook, which was photographed by Hadid. The lookbook for Malik's collection featured the singer and his girlfriend's sister Bella Hadid in a club-like setting. Thrilled with the collaboration, Malik said of the line: "When I was a kid growing up in Bradford, England, wearing knock-off Versace, I never thought that one day I would actually be designing my own collection." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 60% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Singer-designed Capsule Collections:** Disruptive innovation opportunity: Collaborating with popular singers to create edgy streetwear collections for diffusion lines. - **Embroidered Leather Jackets:** Disruptive innovation opportunity: Incorporating detailed embroidery into leather jackets for a more fashionable and unique look. - **Club-inspired Lookbooks:** Disruptive innovation opportunity: Creating immersive and experiential lookbooks that feature celebrities in club-like settings. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Partnering with musicians to launch exclusive fashion collections for diffusion lines. - **Leather Goods:** Disruptive innovation opportunity: Introducing innovative techniques like embroidery to enhance leather products and appeal to a younger market. - **Photography:** Disruptive innovation opportunity: Collaborating with celebrities to create unique and immersive lookbooks that showcase the brand's products in a creative way. ## Related on Trend Hunter - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)