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# Silly Rabbit Couture
Zayaan Majiet Combines Fashion and Nature's Innocence

By Wesley Grant | Published 2011-03-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/zayaan-majiet-silly-rabbit-couture
References: [onesmallseed.net](http://www.onesmallseed.net/profiles/blogs/silly-rabbit-2010-collection) & [10and5](http://10and5.com/2011/02/21/interview-with-silly-rabbit/)

If you’re trying to make your inner child come out, South African Fashion Designer Zayaan Majiet’s fresh couture with subtle hints of hearts and frills can open the way.

Shot by Ashraf Hendricks and Ricky Dollie, Zayaan Majiet’s label captures pretty little models Helin Tas and Zakirah Rabaney in [cute rabbit couture](https://www.trendhunter.com/trends/fullfamily-easter-collection) surrounded by [tall trees, big rocks and hay](https://www.trendhunter.com/trends/rustic-retreat). From soft colours to childlike poses, the rabbit style stimulates a cutting-edge fashion idea that exudes purity of expression. By infusing Mother Nature’s scenic tranquility with its ingenuous, yet totally sophisticated elf-like heels, cotton dresses, jean shorts and [rabbit masks](https://www.trendhunter.com/trends/dearcloud-x-miffy), Zayaan Majiet masters fashion's innocence.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 77% | Activity: 72% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Nature-inspired Fashion:** Opportunity for designers to create fashion that blends with nature and invokes innocence and playfulness.
- **Childlike Poses in Fashion Photography:** Shift in fashion photography towards childlike and innocent poses, reflecting a desire to return to a simpler time.
- **Animal-inspired Accessories:** Growing trend for animal-inspired accessories in fashion, such as rabbit masks, highlighting the appreciation for nature in fashion.

### Where This Applies

- **Fashion Design:** Opportunity for fashion designers to create new collections that blend fashion with nature and childlike innocence.
- **Photography:** Opportunity for photographers to experiment with childlike poses and nature-inspired backdrops for fashion photography.
- **Fashion Accessories:** Opportunity for accessory designers to incorporate nature-inspired elements into their animal-themed designs.

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