# Movie-Themed Restaurant Meals Zaxby's & Sony Pictures Teamed Up for Ghostbusters-Themed Items By Elena Rahman | Published 2021-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zaxbys References: [restaurantnews](http://www.restaurantnews.com/zaxbys-teams-up-with-sony-pictures-for-ghostbusters-afterlife-111621/)  Zaxby's teamed up with [Sony Pictures](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection) to create Ghostbusters-themed meals for the new movie's launch. The restaurant incorporated the Ghostbusters Mini-Pufts characters into its TV spots and social content. Customers can also enjoy the limited edition Great 8 Boneless Wings Meal, tossed in one of Zaxby's nine sauces. The meals come with Zaxby's famous Texas Toast, crinkle-cut toast, and a drink. In addition to the delicious meal offering, the fast-food restaurant also introduced a custom limited-edition Cherry Grape Blaster, an exclusive [Coca-Cola](https://www.trendhunter.com/trends/buffalo-garlic-blaze-sauce) Freestyle beverage that includes Sprite packed with bursts of grape and cherry. EVP of Global Partnerships and Brand Management from [Sony Entertainment Pictures](https://www.trendhunter.com/trends/icee-flavors) expresses that "Zaxby's fun and quirky approach to integrating the Mini-Pufts into its creative aligns perfectly with the family-friendly audience appeal of Ghostbusters: Afterlife." Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Movie-themed Restaurant Meals:** Fast food restaurants can partner with movie studios to create themed meals and beverages to promote new movie releases and attract customers. - **Brand Collaborations:** Collaborating with well-known brands can increase brand image and enhance customer experience by providing exclusive and limited-edition items. - **Limited-edition Offerings:** Providing exclusive and limited-edition items such as meals and beverages can create a sense of urgency and increase customer demand and sales. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can collaborate with entertainment companies to create themed products and increase customer engagement and sales. - **Film and Entertainment:** The film and entertainment industry can partner with fast food chains to promote new movie releases and create additional revenue streams through branded merchandise and collaborations. - **Marketing and Advertising:** Marketing and advertising agencies can work with restaurants and studios to develop and execute campaigns that leverage brand collaborations and limited-edition offerings to increase customer engagement and sales. ## Related on Trend Hunter - [Vlogger-Themed Meal Boxes](https://www.trendhunter.com/trends/mrbeast-box-meal.md) - [Refreshed Shareable QSR Menus](https://www.trendhunter.com/trends/zax-packz.md) - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [Horror Movie QSR Meals](https://www.trendhunter.com/trends/popeyes-freddy-fazbear-crunch-menu.md) - [Ghostly Cinematic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection.md) - [Mix-and-Match Late-Night Menus](https://www.trendhunter.com/trends/zappetizer-trio.md) - [Sci-Fi Fast Food Meals](https://www.trendhunter.com/trends/kfc-x-stranger-things.md) - [Movie-Themed QSR Meals](https://www.trendhunter.com/trends/arbys-good-burger-2-meal.md) - [Sauce-Flavored Popsicles](https://www.trendhunter.com/trends/sauce-vflavored-popsicles.md)