# Festive Cookie-Flavored Milkshakes Zaxby's Cookie Butter Shake Embraces Speculoos Flavor By Michael Hemsworth | Published 2025-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zaxbys-cookie-butter-shake References: [fastfoodpost](https://www.fastfoodpost.com/zaxbys-adds-new-giant-asian-zensation-wrap-sweet-asian-glazed-chicken-fingerz-and-cookie-butter-shake/) & [global.zaxbys](https://global.zaxbys.com/welcome.html)  [Zaxby's](https://www.trendhunter.com/trends/zaxbys-milkshake) [Cookie Butter Shake](https://www.trendhunter.com/trends/cookie-butter-shake) has been announced by the brand as its latest seasonal menu item that embraces a rich flavor profile in a decidedly chilly way. The menu item starts off with a creamy vanilla shake blended with real cookie pieces and a cinnamon-spiced syrup to give every sip a creamy, spiced taste. The shake thus features the flavor of speculoos biscuits and cookie butter in general, which has gained popularity in recent years amongst US consumers. The shake is finished with whipped topping, cookie crumble and a cherry. Zaxby's Cookie Butter Shake is [hand-spun to order](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake) and is arriving now as as online exclusive and through third-party delivery platforms with locations debuting it for a limited time starting November 3, 2025. Image Credit: Zaxby’s ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 93% | Activity: 98% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Speculoos Flavored Beverages:** Incorporating speculoos flavor into beverages represents a growing trend, meeting consumer demand for unique and indulgent taste experiences. - **Seasonal Milkshake Innovations:** Creating limited-time seasonal milkshakes with niche flavors can captivate consumers looking for novel and festive indulgences. - **Dessert-inspired Drinks:** Blending popular dessert flavors into drinks is emerging as a trend that transforms traditional dessert items into new and exciting beverage formats. ### Where This Applies - **Food and Beverage:** The food and beverage industry is seeing disruptive innovation opportunities as brands experiment with blending dessert flavors into drink offerings to attract adventurous palates. - **Online Food Delivery:** Expansion of online-exclusive and third-party delivery menu items highlights the potential for growth in the online food delivery industry, driven by consumer demand for convenient access to novel products. - **Flavor Development and Food Science:** Innovations in flavor development and food science are crucial for creating novel combinations that cater to evolving taste preferences, as seen in the infusion of speculoos into beverages. ## Related on Trend Hunter - [Eggnog-Flavored Cookie Shakes](https://www.trendhunter.com/trends/noggy-or-nice-shake.md) - [Caramelized Biscuit Pies](https://www.trendhunter.com/trends/crumbl-biscoff-pie.md) - [Caramelized Cookie Coffee Creamers](https://www.trendhunter.com/trends/cookie-butter-creamer.md) - [Ice Cream-Flavored Protein Shakes](https://www.trendhunter.com/trends/barebells-cookies-cream.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Cookie Butter Snack Cakes](https://www.trendhunter.com/trends/crumbl-biscoff-cake.md) - [Crunchy Seasonal Cookie Milkshakes](https://www.trendhunter.com/trends/oreo-candy-cane-milkshake.md) - [Collaboration Cookie-Flavored Frozen Treats](https://www.trendhunter.com/trends/carvel-and-biscoff-cookie.md) - [Blended Cookie Cafe Refreshments](https://www.trendhunter.com/trends/nutter-butter-blender.md)