# Sight-Impaired Cinemas Zawya Creates a Cinema for the Enjoyment of the Blind & Visually Impaired By Laura McQuarrie | Published 2015-07-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zawya References: [zawyacinema](http://zawyacinema.com/) & [dailynewsegypt](http://www.dailynewsegypt.com/2015/07/27/cinema-for-the-blind-with-zawya/) The result of the collaboration between Zawya, Masreya Media Company and Commercial International Bank as a sponsor now means that seeing a movie no longer hinges on having a pair of working eyes. The first screening for 25 [blind and visually impaired](https://www.trendhunter.com/trends/american-council-of-the-blind) people was held in June, featuring a screening of 'Al-Nasser Saladdin' that was paired with an audio descriptor for each scene. This means that key points in the script are highlighted by the person chosen do record the voice over to accompany the film, so that the most important information can be communicated to the audience. Beyond the cinema experience, [audio description](https://www.trendhunter.com/trends/accessibility-for-sports-fans) makes it possible for people with vision impairments to enjoy everything from TV to [theatrical performances](https://www.trendhunter.com/trends/audio-accessibility-system) and exhibitions. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 23% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Audio Description Technology:** Opportunity for developing audio description technology to enhance the accessibility of movies, TV shows, and other forms of entertainment for people with visual impairments. - **Inclusive Entertainment Experiences:** Opportunity for creating inclusive cinema experiences that cater to the needs of blind and visually impaired individuals, allowing them to enjoy movies and other forms of entertainment. - **Collaborative Partnerships for Accessibility:** Opportunity for forming partnerships between entertainment companies, financial institutions, and nonprofit organizations to create accessible and inclusive experiences for people with disabilities. ### Sectors Adopting This - **Entertainment:** The entertainment industry can explore new ways to make their products and experiences more accessible and inclusive for people with visual impairments. - **Technology:** Technology companies can develop innovative solutions and assistive technologies that enhance accessibility for blind and visually impaired individuals in the entertainment industry and beyond. - **Banking and Financial Services:** Financial institutions can play a role in supporting initiatives that promote accessibility and inclusion, such as sponsoring the development of audio description technology and accessible entertainment experiences. ## Related on Trend Hunter - [Accessible Theatre Services](https://www.trendhunter.com/trends/teatro-massimo.md) - [Accessible Film Experiences](https://www.trendhunter.com/trends/the-moonwalkers.md) - [Collaborative Festival Accessibility Initiatives](https://www.trendhunter.com/trends/edinburgh-fringe-festival.md) - [Inclusive Museum Designs](https://www.trendhunter.com/trends/inclusive-museum-design.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Assistive Shopping Apps](https://www.trendhunter.com/trends/assistive-shopping-app.md) - [ADHD-Friendly Movie Theaters](https://www.trendhunter.com/trends/cinema-for-adhd.md) - [Sensory Museum Tours](https://www.trendhunter.com/trends/sensory-museum-tour.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md)